Did You Know Bangkok Dangerous Had a Viral Campaign? Dan Koelsch, February 13, 2010February 13, 2010 The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes). So, why are we talking about the film a year and half later? Well, we finally found out there was an actual ARG campaign for the film, thanks to a trailer for it being posted on the web. Check it out after the jump. The company behind the campaign was Phantom Compass, a game production company based in Toronto. They posted the trailer on their YouTube page a few days ago. Take a look at it below. Here are few quotes from the company about the campaign:The game was created in 2 weeks by Phantom Compass for a 6-week promotional campaign aimed at competitive, semi-pro, and professional video game players.Client: Professional Interactive Entertainment for Lionsgate Initiative Phantom Compass created an Alternate Reality Game aimed at an online game community to support the Hollywood film “Bangkok Dangerous.” The game echoed the themes of the film in a parallel storyline written and realized by Phantom Compass. I didn’t see the movie myself, so it’s hard to say just from this information how well the campaign tied in with the film, which is about a hitman (Cage) who’s in Bangkok to pull off a series of jobs, but falls for a local woman and bonds with his errand boy. It doesn’t seem to have helped the film (remember that $15 million I mentioned earlier), but maybe it was fun to play. If you know any more about the Bangkok Dangerous ARG, let us know! Viral Marketing ARGBangkok Dangerous
2012: Soren Ulfert is on the Run October 21, 2009October 21, 2009Soren Ulfert thought only his career was in jeopardy by working against the IHC. He thought wrong. In his latest blog, Ulfert explains why he hasn’t updated his blog in about a week. Apparently he went to the IHC offices on Friday just to check up on his old projects… Read More
Watch Buried While Buried! August 25, 2010If you love Ryan Reynolds and tight spaces, this contest is for you. Fantastic Fest, the annual genre film festival held in Austin, Texas, is coming up this September, and you can walk the red carpet opening night if you are chosen to watch Lionsgate’s Buried while actually buried underground…. Read More
Contests “Doctor Who” Informercial For TARDIS December 26, 2010December 26, 2010The BBC’s hit show Doctor Who has a pretty big cult following, so the contest they are doing is a perfect fit. The contest, hosted at WhereIsTheTardis.com, asks you the fan to create your own TARDIS (the time machine from the show), place it in a public location, and upload… Read More
The game tries to weave in conspiratorial Da Vinci Code-style intrigue and puzzle-solving, but the movie was more Nic Cage just running around shooting.