“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
Tobias Funke Embraces The Internet For Self-Promotion In New “Arrested Development” Viral Site May 16, 2013May 16, 2013The countdown to the fourth season of Netflix’s Arrested Development is about to hit one week. And although the show’s legions of fans hardly need the reminder, Netflix continues its online marketing campaign that seems tailored made for them. The latest initiative is a new viral site that shows a… Read More
Avatar Viral Review December 23, 2009December 23, 2009This review contains minimal spoilers for those who have yet to see Avatar. I definitely recommend checking out Iain’s review of the film, as it sums up my personal reaction perfectly. Although the film’s story was far more pedestrian and predictable than I originally thought (and would have liked), there is no… Read More
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More