“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
“The Muppets” Being Green Trailer June 16, 2011June 16, 2011No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy… Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
‘The Bourne Legacy’ Viral Has You In Their Sights July 16, 2012July 18, 2012The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral… Read More