“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
University of Chicago Receives Mysterious Package Addressed for “Indiana Jones” December 15, 2012December 15, 2012Fans of Indiana Jones are well aware that in addition to his whirlwind adventures stopping Nazis and chasing Crystal Skulls, Dr. Henry Jones Jr. was also an esteemed professor of archaeology at the University of Chicago. Now, more than thirty years after first walking through the university’s halls on screen in Raiders… Read More
Paranormal Activity Contest: Win a Personal Screening and a Home Entertainment System December 14, 2009December 15, 2009Amazon is teaming up with Paramount Home Entertainment to bring you a pretty nifty contest for Paranormal Activity, and all you have to do is sign up by December 18th. Since the film had a slow release based on word of mouth, I’m sure the marketing team has plenty of… Read More
Viral Video: Big Men Don’t Feel Pain December 30, 2009December 30, 2009Thanks to Current, we have a pretty funny video from the Rotten Tomatoes Show about how large guys (usually antagonists) never feel pain in movies, as you might have noticed in the new Sherlock Holmes film. Take a look: Read More