“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
Prometheus: Weyland Industries Adds Investor Information Page March 22, 2012March 22, 2012After we got two new images for Ridley Scott’s Alien prequel Prometheus, the Weyland Industries website has been updated to include a page on Investor Information, and it is quite extensive. There is only a small section on Project Prometheus, which you can check out after the jump. Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More