“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card Michael Lee, February 7, 2012March 21, 2012 If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a new viral site for The Amazing Spider-Man. Hit the jump to see The Mark of the Spider-Man.If you watched the trailer only once, than you might of missed the link, but for those who go through these highly anticipated films frame by frame, then you might have seen the site that will take you to this new site. The phrase “The Mark of the Spider-Man” is hidden within the platinum webbing towards the end of the trailer. The site markofthespider-man.com takes us to a site with six screens filled with static, but it should lead us to something much bigger. Below is the trailer, be sure to watch of for possible clues that could appear in future viral updates.As aforementioned, Spider-Man leaves a spray-painted calling card, which could be a significant piece in the viral puzzle. I could see Sony dropping a lot of calling cards leading up to the day of the release of the movie. So with movieviral staff writers located around the country, you can be sure we will keep our eyes peeled as the viral progresses. ARGs & Campaigns Viral Marketing Marc WebbMark of the Spider-ManSony PicturesThe Amazing Spider-Man
Cobra Special Forces Are Back for “G.I. Joe: Retaliation” February 5, 2013G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months… Read More
Two New NBC Late Night Viral Sites October 1, 2009October 1, 2009It looks like NBC has decided to get in the game of viral! And we say, the more the merrier. NBC has notified us of two new sites that are hitting the net. The first site came about on a skit entitled “Before Photoshop” during an airing of The Tonight… Read More
2012: Taking Viral Outside October 6, 2009October 17, 2009UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED…. Read More