Mark of the Spider-Man Viral Continues With Tagging Events Around Country, New York and Phoenix Tonight Anton Volkov, February 17, 2012March 21, 2012 The new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, continued over the course of the past few days; following on from the operative hunts in 6 cities on Tuesday, the 30 selected ‘operatives’ who were successful, have received instructions via phone to meet up in certain places in their specific cities. The meet-ups in Atlanta and Seattle happened on Wednesday night, the Los Angeles and Denver events finished last night, and Phoenix and New York are having theirs tonight. So, what happened at those events? The 10 operatives (each of the 5 successful hunters from Tuesday had to take one friend each) in their cities met up, and along with the Mark of the Spider-Man team, have started putting logo graffiti in locations around their cities to promote the film and the campaign. The Atlanta and Los Angeles events were streamed live courtesy of Twitter users @GuestUser17 (Atlanta) and @BreAnnaWittman (Los Angeles). <other/> Video streaming by UstreamIn reward, the operatives each got a pack of QR code cards linking to the Mark of the Spider-Man site, and a logo print signed by Marc Webb himself!Following each event, the Mark of the Spider-Man site was updated with the statics now playing a slideshow of photos from each event.So, what happens next? The New York and Phoenix are going out tagging tonight, but what can we expect after that? A tweet from @BreAnnaWittman, who was one of the L.A. operatives, suggests that we might see more soon:Said there’ll be a bunch more of this stuff happening in the coming months, so don’t fret! You still have a chance! #markofthespidermanMaybe we will see the same process happening in different cities? Maybe the campaign will go international? What do you think will happen next? For updates on this viral, check out the Mark of the Spider-Man Tumblr, as well as Mentorless, who have some fantastic recaps of the events so far. Also be sure to follow the official viral Twitter account @MarkOfSpiderMan. We’ll keep you up to date on any process in the campaign. ARGs & Campaigns Viral Marketing Columbia PicturesDefaultMark of the Spider-ManThe Amazing Spider-Man
The Tron Sequel Soundtrack That Never Was March 29, 2010March 29, 2010Did you know Tron Legacy is not Disney’s first attempt at a Tron sequel? Given the cult following of the original and the advancements in computer generated effects, there was some speculation in 1999 that Disney was working on a sequel with Pixar. Now someone has claimed they were hired… Read More
Encounter “Godzilla” When It Makes Landfall In San Diego! July 10, 2013July 14, 2013Some strange events have been occurring in Japan over the past few hours. A Japanese fishing boat, heading for San Diego, went missing after hitting what is described as a “black iceberg.” A member of the Citizen Weather Watch has reported “deep sea seismic activity” sending giant waves from Tsujido… Read More
Social Networks Help Kickstart “Lucid”, a Movie about a Deadly Virus, Time Travel and Love October 7, 2013With all the independent films being crowdsourced nowadays, it’s always nice to come across an online campaign that exudes the right level of quality, craftsmanship and passion behind a project. The Kickstarter page for the feature film, Lucid, is one of those perfect examples. Find out more info about the… Read More
I wish theyd do this stuff in el paso its so cool! the producers always forget us and dont care to include us :/ Itd be so cool!