New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
District 9: New clips and early reviews August 11, 2009August 12, 2009There’s only one word to describe the excitement that District 9 has created over the last week: amazing. This movie has gone from nothing to one of the most anticipated movies of the summer. But now for the news. RottenTomatoes.com “T-Meter,” which takes into account all the positive and negative… Read More
J. Jonah Jameson Makes Appearance in “The Amazing Spider-Man 2” Viral November 2, 2013J. Jonah Jameson is well known by Spider-Man fans as the publisher of The Daily Bugle, the newspaper that the hero’s alter ego Peter Parker works at as a freelance photographer. Jameson didn’t show up in last year’s The Amazing Spider-Man, but we might finally see him in next year’s… Read More
Tron Legacy Viral To Go Silent “For The Next Few Weeks” May 15, 2010June 10, 2010Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over… Read More