New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
Try to ‘Take and Escape’ With Takers Online Game June 29, 2010June 29, 2010Sony Pictures has been really trying to create a strong online presence with their upcoming bank robbery film Takers. We’ve already seen a Facebook app for the action crime ensemble piece, and now we have an actual game. Get the details below. Read More
Fan-Made War Machine Suit Part 2 March 10, 2010March 10, 2010Back in January, I was on the SuperHeroHype Iron Man 2 boards when a user called “Masterle247” debuted his first attempt at the War Machine suit featured in the upcoming Marvel Studios movie Iron Man 2. This suit grabbed the attention of Iron Man and Iron Man 2 director Jon… Read More
Watch Toy Story 3 Audition Videos August 14, 2010While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a… Read More