New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
‘Man Of Steel’ Viral Site Teaches You Everything About Krypton November 5, 2013With Zack Snyder‘s Man of Steel hitting Blu-ray/DVD shelves next week, Warner Brothers has launched a brand new viral website for the film called LearnAboutKrypton.com. The site is designed specifically to teach you everything the humans (LexCorp and S.T.A.R. Labs to be more precise) have learned about the planet Krypton…. Read More
iPhone App Accepted Into Boston Film Festival April 13, 2010You read that right. For the first time ever, an iPhone application has been accepted in a film festival. The app, titled Walking Cinema: Murder on Beacon Hill, is an interactive murder mystery story that includes videos. The videos, to be shown together in order, are to debut at the… Read More
Kevin Smith To Distribute “Red State” Himself, Forgo Any Advertising January 24, 2011January 24, 2011The big buzz late Sunday night was Kevin Smith’s surprise announcement at the Sundance Film Festival. After screening his latest film Red State, Smith was supposed to hold an auction for potential distributors. However, Smith instead chose a very unique distribution method. Get the details after the break. Read More