New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere June 12, 2011June 12, 2011Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca… Read More
“That Awkward Moment” Viral Marketing Launches Relationship Quiz On Tumblr January 17, 2014That Awkward Moment stars Michael B. Jordan, Zac Efron, Miles Teller as three best friends who are at different stages of a “relationship.” To help promote the film Focus Features launched a newly released interactive quiz featuring the three actors on Tumblr site. This hybrid video/quiz site gives the viewer… Read More
District 9 Tickets On Sale Now July 26, 2009July 26, 2009Just a quick little heads up on a Sunday afternoon, District 9 tickets have gone on sale at Fandango! There will probably be midnight showings, but that varies depending on what theater and where that theater is. The movie opens in just under 3 weeks, so you have plenty of… Read More