New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
The Dark Knight May Occupy Wall Street, Not As The One Percent October 18, 2011October 18, 2011As rich as Bruce Wayne is, he really has no place being at Occupy Wall Street. Director Christopher Nolan (The Dark Knight Rises) seems to think differently as the upcoming New York shoot may include the protests in Zuccotti Park. For more information on this, click the jump. Read More
New TV Spot for District 9 July 21, 2009January 16, 2010A new TV spot has shown up for District 9, and although it may not look that much different, it SOUNDS different. Take a look, and a listen to the clip below. Read More