Mark of the Spider-Man Website Now Has Video of Tagging Events Dan Koelsch, February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break. As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd. ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-ManViral video
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
Viral Video of the Week: Avatar Wars December 27, 2009December 26, 2009We’ve already shown two great viral videos from this week (see them here and here), so I had to pull from the last two weeks to find this gem below. It’s a video parody that combines Avatar with several other films to show a trailer for a war of real… Read More
House iPhone App Has Mini Episodes and More May 20, 2010May 20, 2010This week was the 6th season finale for FOX’s hit show House M.D., but if you are afraid of going through Princeton‑Plainsboro withdrawal, fear not, for the network has a summer solution for you. The recently-launched InHouse app will have “appisodes” that follow Nurse Jeffrey. More details after the jump. Read More