Mark of the Spider-Man Website Now Has Video of Tagging Events Dan Koelsch, February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break. As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd. ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-ManViral video
Tron Legacy Operative Phones Are Still In Play August 17, 2010Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now,… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
This Week In Viral – Even More Terminator April 5, 2009July 18, 2010Well, the Terminator Salvation viral just keeps getting better. The Human Resistance has updated their site with a new design and a countdown to September 8th. The video on the page talks about Judgement Day, so it’s logical to assume that this countdown is for that. (Please note that this… Read More