Mark of the Spider-Man Website Now Has Video of Tagging Events Dan Koelsch, February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break. As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd. ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-ManViral video
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More
Explore “The Three Flavours Cornetto Trilogy” Tumblr August 11, 2013Briefly: The Three Flavours Cornetto Trilogy consists of the three films Shaun of the Dead, Hot Fuzz, and this summer’s The World’s End. While the films are not connected by plot, they are all directed by Edgar Wright, written by Wright and Simon Pegg, and star Pegg and Nick Frost…. Read More