Mark of the Spider-Man Website Now Has Video of Tagging Events Dan Koelsch, February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break. As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd. ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-ManViral video
Exclusive: Watch Partial Walkthrough of the “Godzilla Encounter” At Comic-Con! July 18, 2013July 18, 2013Last night, Joshua and I got to go into the Godzilla Encounter at SDCC. We were encouraged to take photos with the special app released for use inside of the experience to unlock special information about Godzilla’s history. However, I had the great idea to do a video, but as… Read More
Join The Investigation for AMC’s “The Killing” April 1, 2012The second season of AMC’s The Killing premieres tonight, as the murder of teenager Rosie Larsen has yet to be solved. The show is a unique procedural that focuses on a single case for the entire series and delves into personal impact of the murder. Now you can follow along… Read More
“The Muppets” Want to Wish You a Happy Halloween October 31, 2011November 23, 2011The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat… Read More