Mark of the Spider-Man Website Now Has Video of Tagging Events

Dan Koelsch,

Spider-Man

The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break.

As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.

We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd.

ARGs & Campaigns Viral Marketing

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