Mark of the Spider-Man Website Now Has Video of Tagging Events Dan Koelsch, February 25, 2012March 21, 2012 The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel. Yesterday, however, the video changed again. Check it out after the break. As part of this viral campaign, several cities around the U.S> were tagged by fans, and this video gives us a nice compilation of that experience.We’ll have more for you as this campaign develops, and you can follow it directly on Twitter. The Amazing Spider-Man, directed by Marc Webb and starring Andrew Garfield and Emma Stone, opens on July 3rd. ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-ManViral video
Iron Man 2: Contents of Stark Industries Safe Revealed May 4, 2010A few days ago, we reported that a few bloggers, including ComicBookMovie.com, had received a Stark Industries safe as part of the Reeses viral campaign for Iron Man 2. However, the safe was locked and the combination unknown the receivers. Thanks to Twitter, CBM got the code and revealed the… Read More
The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral May 31, 2012This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so… Read More
District 9: MNU and Christopher Still Updating! August 18, 2009August 18, 2009Update: Christopher’s blog has been back-dated to 8/13/09. District 9 was released this weekend, and usually (with a few exception), that would mean the viral campaign would be over. That is apparently not the case here. Both the Multi-National United and MNUSpreadsLies Twitter and Facebook accounts are still updating so… Read More