Sony’s “Men in Black III” Viral Lets You Leave Another Message, This Time For Chinese Take-Out Dan Koelsch, March 7, 2012April 1, 2012 If you watched the new Men in Black III trailer that debuted this week, then you might have noticed the name of the Chinese restaurant featured in the beginning. For those that decided to snoop around, a website for Wu’s Diamond Garden Chinese Restaurant was found. Get the details after the break. As you can tell from the trailer, this is no ordinary Chinese restaurant. Take a look at the menu on the website, and you’ll notice that the food looks…exotic to say the least. Mr. Wu himself, played by Keone Young, is featured on the website. You can play a game called Bop-A-Bulba, which has you smacking an alien in the restaurant’s kitchen whenever it pops up. Finally, you might have some fun calling their number (1-877-300-0040) and leaving a message with your order.This is the second component to the “Men in Black Suits Are Real Experience” to include a phone number for you to leave a message. We reported yesterday that viral posters had shown up with a number from BugEyes to leave a voicemail with your sightings of the Men in Black.Click here to follow our complete coverage of the Men in Black III viral campaign. Men in Black III opens in theaters on May 25th in 3D. ARGs & Campaigns Viral Marketing Men in Black 3SonyWu's Chinese Restaurant
3 New Posters for The Crazies January 11, 2010Nothing says your town is screwed quite like an infected auto mechanic. Thanks to a post from Arrow in the Head, we have some great posters that promote the film, and in addition, they promote the viral. Ogden Marsh, as we all know is the setting for the movie, as… Read More
Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign March 20, 2014March 20, 2014With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More