Sony’s “Men in Black III” Viral Lets You Leave Another Message, This Time For Chinese Take-Out Dan Koelsch, March 7, 2012April 1, 2012 If you watched the new Men in Black III trailer that debuted this week, then you might have noticed the name of the Chinese restaurant featured in the beginning. For those that decided to snoop around, a website for Wu’s Diamond Garden Chinese Restaurant was found. Get the details after the break. As you can tell from the trailer, this is no ordinary Chinese restaurant. Take a look at the menu on the website, and you’ll notice that the food looks…exotic to say the least. Mr. Wu himself, played by Keone Young, is featured on the website. You can play a game called Bop-A-Bulba, which has you smacking an alien in the restaurant’s kitchen whenever it pops up. Finally, you might have some fun calling their number (1-877-300-0040) and leaving a message with your order.This is the second component to the “Men in Black Suits Are Real Experience” to include a phone number for you to leave a message. We reported yesterday that viral posters had shown up with a number from BugEyes to leave a voicemail with your sightings of the Men in Black.Click here to follow our complete coverage of the Men in Black III viral campaign. Men in Black III opens in theaters on May 25th in 3D. ARGs & Campaigns Viral Marketing Men in Black 3SonyWu's Chinese Restaurant
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More
“Men in Black III” Viral Continues With Tattoo Parlor Commercial and Fan Messages April 1, 2012April 1, 2012It’s been a few weeks since we’ve provided an update on the Men in Black III viral campaign, so here’s a quick refresher on what has been going on. Don’t worry, you didn’t miss much, especially since the campaign seems to not have a real goal or driving force. Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More