Sony’s “Men in Black III” Viral Lets You Leave Another Message, This Time For Chinese Take-Out Dan Koelsch, March 7, 2012April 1, 2012 If you watched the new Men in Black III trailer that debuted this week, then you might have noticed the name of the Chinese restaurant featured in the beginning. For those that decided to snoop around, a website for Wu’s Diamond Garden Chinese Restaurant was found. Get the details after the break. As you can tell from the trailer, this is no ordinary Chinese restaurant. Take a look at the menu on the website, and you’ll notice that the food looks…exotic to say the least. Mr. Wu himself, played by Keone Young, is featured on the website. You can play a game called Bop-A-Bulba, which has you smacking an alien in the restaurant’s kitchen whenever it pops up. Finally, you might have some fun calling their number (1-877-300-0040) and leaving a message with your order.This is the second component to the “Men in Black Suits Are Real Experience” to include a phone number for you to leave a message. We reported yesterday that viral posters had shown up with a number from BugEyes to leave a voicemail with your sightings of the Men in Black.Click here to follow our complete coverage of the Men in Black III viral campaign. Men in Black III opens in theaters on May 25th in 3D. ARGs & Campaigns Viral Marketing Men in Black 3SonyWu's Chinese Restaurant
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More
The Event: Passenger Emails and Sean’s Photos Show Us What We Already Know September 26, 2010The mystery continues tomorrow night as the second episode of NBC’s new show The Event hopes to begin shining some light on just what “the event” is. Until then, the TruthSeeker Blog has been updated with emails from passengers on the ill-fated Avias Flight 514, as well as some photos… Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More