Sony’s “Men in Black III” Viral Lets You Leave Another Message, This Time For Chinese Take-Out Dan Koelsch, March 7, 2012April 1, 2012 If you watched the new Men in Black III trailer that debuted this week, then you might have noticed the name of the Chinese restaurant featured in the beginning. For those that decided to snoop around, a website for Wu’s Diamond Garden Chinese Restaurant was found. Get the details after the break. As you can tell from the trailer, this is no ordinary Chinese restaurant. Take a look at the menu on the website, and you’ll notice that the food looks…exotic to say the least. Mr. Wu himself, played by Keone Young, is featured on the website. You can play a game called Bop-A-Bulba, which has you smacking an alien in the restaurant’s kitchen whenever it pops up. Finally, you might have some fun calling their number (1-877-300-0040) and leaving a message with your order.This is the second component to the “Men in Black Suits Are Real Experience” to include a phone number for you to leave a message. We reported yesterday that viral posters had shown up with a number from BugEyes to leave a voicemail with your sightings of the Men in Black.Click here to follow our complete coverage of the Men in Black III viral campaign. Men in Black III opens in theaters on May 25th in 3D. ARGs & Campaigns Viral Marketing Men in Black 3SonyWu's Chinese Restaurant
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More
The Soapbox: Remakes And How People React To Them June 29, 2009June 29, 2009Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to… Read More
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More