“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes Dan Koelsch, March 6, 2012April 1, 2012 Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. The viral website TheMenInBlackSuitsAreReal.com and associated Facebook page are run by a 14-year-old kid with the handle “BugEyes126”. BugEyes thinks there are aliens on Earth and that men in black suits go around covering it up.Comingsoon.net reports on a poster for Men in Black that features a phone number, 1-888-202-9797. It turns out that it’s the Men in Black Suits Hotline, and it is hosted by BugEyes, as the poster suggests. There’s a few menu options, but they only new information is that there is an alien named Clive that may become part of the narrative soon.The most interesting thing to me is the option to leave a message about your own sightings of the MIB. This is very reminiscent of the part of the District 9 viral campaign that had people call and leave a message if they saw a “Non-Human”. These messages were put onto a Community Watch map. The similarity isn’t coincidental, since both films were made by Sony-owned studios.BugEyes posted a YouTube video yesterday for his “MIBelievers” implying that there is more to come. Check out the video below, and subscribe to his channel to see new videos as they come out.Men in Black III opens May 25th in 3D. ARGs & Campaigns Viral Marketing Viral Videos District 9Men In BlackMen in Black 3Sony
That “The Walking Dead” Spoiler and the Death of Viral Marketing December 5, 2014December 6, 2014As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode…. Read More
“H+ The Digital Series” Debuts Episodes 3-6 and Behind the Scenes Video August 16, 2012Bryan Singer’s new web series H+ has debuted four new episodes today, as well as a behind the scenes video. The sci-fi action web series is about a future where an implant hooks your brain up to the Internet 24/7, but things go terribly wrong when a wireless virus sweeps… Read More
J.J. Abrams Reveals New X-Wing In New ‘Star Wars Episode VII’ Video July 21, 2014July 21, 2014Star Wars and Omaze’s Force For Change campaign is now in its last week, and the two are working hard to promote it. We’ve already seen J.J. Abrams promote the campaign in a video that revealed some of the practical effects that will be seen Star Wars Episode VII, which… Read More