Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine Dan Koelsch, March 28, 2012 Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump. We thought it would be a good idea to advertise and never mention the movie. That’s why we opened up to TED. That went down extremely well, and it’s a good trick we learned from advertising. The next one will go out and talk about David, the Michael Fassbender character. Again, it’s utilitarian advertising on a laptop where suddenly this guy is talking to you about being a robot, and you don’t know what the f*** he’s talking about. At the very end he has a fingerprint that he puts onto the screen, and in his fingerprint, in his natural skin, is a ‘W’, which is for the Weyland Corporation.We’ve seen bits about the new David android model (played by Michael Fassbender) through the Weyland Industries website and a the video found through the business card given out at WonderCon. Hopefully this means Fassbender has a bigger part of the viral campaign than originally expected.Speaking of Weyland Industries videos, Damon Lindelof mentioned in Slashfilm‘s WonderCon interview with the film’s writer that a longer version of the Peter Weyland TEDTalk video will be released on the Prometheus home release (Blu-ray and DVD).As always, we’ll keep an eye out for any more developments. Catch up on the campaign and read all our coverage of the the film on our Prometheus Hub.Source: Anton Volkov ARGs & Campaigns Viral Marketing PrometheusWeyland Industries
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys June 18, 2010August 5, 2010I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that… Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More
–More highly skilled, over-produced, over-designed, decades stale tech worship and predictive programming from capstone servant supreme —Ridley Scott.Meanwhile, Hollywood continues to steer ALLLL consciousness away from the ever unfolding EUGENICS ‘friendly’ RED China Halocaust and BURIES without a trace 6 decades of anniversaries for the awesomely relevant, EUGENICS ‘unfriendly’—————————KOREAN WAR—————————-.————————-DO YOU HAVE ANY IDEA HOW BAD THIS IS???????