Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch”

Dan Koelsch, March 28, 2012March 28, 2012

You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump.

Just over a month ago, black teenager Trayvon was walking home from a convenience store in Florida when white latino George Zimmerman, head of his neighborhood watch, followed and eventually shot him after a struggle. There has been a lot of national discussion pertaining to the details of the events, especially the fact that Zimmerman was not (and still has not) been arrested. Questionable Florida laws, possible racism, and more have been at the forefront of the discussion.

With the concept of neighborhood watch being so closely connected to Zimmerman at the moment, 20th Century Fox has pulled their poster and teaser from Florida theaters. While some may think this may be overkill on face value, it’s important to note that the promotional image for the film is of an altered neighborhood watch sign full of dents from bullet impacts. Also, this kind of change isn’t all that unique, as THR reports.

It’s not the first time a Hollywood studio has had to alter a marketing campaign or a release date because of real-life events. After the Japan earthquake last year, Warner Bros. pulled Hereafter — which re-creates the 2004 Indian Ocean tsunami disaster — from theaters in Japan. In 2003, the release of Fox’s sniper pic Phone Booth was delayed after the Beltway sniper case.

Fortunately, the film’s sci-fi plot involving aliens coupled with its late July release (4 months away) should save it from being delayed, altered, or performing poorly at the box office. The studio is moving forward with their next phase of marketing, which emphasizes the comedy aspect of the film along with its stars, which include Vince Vaughn, Ben Stiller, and Jonah Hill.

What do you think? Will the Trayvon Martin case hurt the marketing or box office performance for Neighborhood Watch? Let us know in the comments below.

Viral Marketing 20th Century FoxNeighborhood WatchTrayvon Martin

Post navigation

Previous post
Next post

Related Posts

Tribeca Film Fest Announces New Transmedia Award

August 7, 2012

The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break.

Read More

Strange Noises Heard Around The World Could Have Scientific Explanation

January 27, 2012January 27, 2012

Earlier this week, we reported on a phenomenon sweeping the Internet in which strange noises were heard around the world. These roars/groans from the sky are a bit frightening, which may have contributed to videos of the occurance flooding YouTube (along with many hoaxes). While we considered the idea that…

Read More

Avatar: New Ad and Interview with Colonel Quaritch

November 23, 2009November 25, 2009

Thanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has…

Read More

Comment

  1. Roslyn Dozier says:
    May 8, 2012 at 2:53 am

    Questionable Florida laws, possible racism, and more have been at the forefront of the discussion. 

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.