Project Prometheus Gives Us A Look At David 8’s “Emotions” Caleb Hamilton, April 17, 2012April 17, 2012 Earlier today, a new Prometheus viral video featuring Michael Fassbender as the Weyland Industries android, David 8, premiered online. The ad was a sort of mock-interview in which an off-screen voice asked David a series of questions, one of which being “David, what makes you sad?” The robot then displayed the human emotion of sadness, even shedding tears. Project Prometheus is now giving Weyland Investors an in-depth look at David 8’s Emotion Output Display Module. More after the jump.In order to unlock each of David’s emotions, investors had to decode some binary in special images sent out to 8 film blogs, like the one below from ComingSoon.net. Once one was unlocked, you could read a description of how David would display that emotion. For example, ComingSoon’s code unlocked Anger, which you can read about below. You can see the rest of David’s emotions by clicking the picture.There are definitely more updates coming soon from Project Prometheus, so be sure to check back here often for the latest! You can follow up on our coverage of the Prometheus viral campaign here.You can see more of David when Prometheus hits theaters in 2D, Real-D 3D and IMAX 3D June 8th! ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
Watch Commercial for The Incredible Burt Wonderstone’s Las Vegas Act March 8, 2013March 8, 2013The upcoming comedy The Incredible Burt Wonderstone is about a Las Vegas magician, played by Steve Carrell, who is threatened when a street magician, played by Jim Carrey, steals his spotlight. Warner Bros. has made a parody commercial for Burt Wonderstone’s Vegas act at Bally’s Las Vegas Hotel and Casino…. Read More
“Ender’s Game” Website Features Social Media Links April 20, 2013Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More