Project Prometheus Gives Us A Look At David 8’s “Emotions” Caleb Hamilton, April 17, 2012April 17, 2012 Earlier today, a new Prometheus viral video featuring Michael Fassbender as the Weyland Industries android, David 8, premiered online. The ad was a sort of mock-interview in which an off-screen voice asked David a series of questions, one of which being “David, what makes you sad?” The robot then displayed the human emotion of sadness, even shedding tears. Project Prometheus is now giving Weyland Investors an in-depth look at David 8’s Emotion Output Display Module. More after the jump.In order to unlock each of David’s emotions, investors had to decode some binary in special images sent out to 8 film blogs, like the one below from ComingSoon.net. Once one was unlocked, you could read a description of how David would display that emotion. For example, ComingSoon’s code unlocked Anger, which you can read about below. You can see the rest of David’s emotions by clicking the picture.There are definitely more updates coming soon from Project Prometheus, so be sure to check back here often for the latest! You can follow up on our coverage of the Prometheus viral campaign here.You can see more of David when Prometheus hits theaters in 2D, Real-D 3D and IMAX 3D June 8th! ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More
Create An Avatar In Public With Morphing Stations April 17, 2010April 17, 2010A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had… Read More