Project Prometheus Gives Us A Look At David 8’s “Emotions” Caleb Hamilton, April 17, 2012April 17, 2012 Earlier today, a new Prometheus viral video featuring Michael Fassbender as the Weyland Industries android, David 8, premiered online. The ad was a sort of mock-interview in which an off-screen voice asked David a series of questions, one of which being “David, what makes you sad?” The robot then displayed the human emotion of sadness, even shedding tears. Project Prometheus is now giving Weyland Investors an in-depth look at David 8’s Emotion Output Display Module. More after the jump.In order to unlock each of David’s emotions, investors had to decode some binary in special images sent out to 8 film blogs, like the one below from ComingSoon.net. Once one was unlocked, you could read a description of how David would display that emotion. For example, ComingSoon’s code unlocked Anger, which you can read about below. You can see the rest of David’s emotions by clicking the picture.There are definitely more updates coming soon from Project Prometheus, so be sure to check back here often for the latest! You can follow up on our coverage of the Prometheus viral campaign here.You can see more of David when Prometheus hits theaters in 2D, Real-D 3D and IMAX 3D June 8th! ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
Viral Video Round-Up: Glover on Spider-Man, Transformers NASA Ad, Superman Short, Tom Cruise Running, and More! February 8, 2011February 8, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internet, including the world’s greatest stunts and a “Chick Flick Remix”. Read More
New Repo Men Director’s Cut Trailer March 10, 2010The Repo Men official website now has a Director’s Cut Red Band trailer. While Director’s Cuts are common in DVD releases of films, this is the first time I’ve ever heard of one for a trailer. You can definitely tell the difference between director Miguel Sapochnik’s take verses a marketing… Read More
Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal May 8, 2013Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided… Read More