Project Prometheus Gives Us A Look At David 8’s “Emotions” Caleb Hamilton, April 17, 2012April 17, 2012 Earlier today, a new Prometheus viral video featuring Michael Fassbender as the Weyland Industries android, David 8, premiered online. The ad was a sort of mock-interview in which an off-screen voice asked David a series of questions, one of which being “David, what makes you sad?” The robot then displayed the human emotion of sadness, even shedding tears. Project Prometheus is now giving Weyland Investors an in-depth look at David 8’s Emotion Output Display Module. More after the jump.In order to unlock each of David’s emotions, investors had to decode some binary in special images sent out to 8 film blogs, like the one below from ComingSoon.net. Once one was unlocked, you could read a description of how David would display that emotion. For example, ComingSoon’s code unlocked Anger, which you can read about below. You can see the rest of David’s emotions by clicking the picture.There are definitely more updates coming soon from Project Prometheus, so be sure to check back here often for the latest! You can follow up on our coverage of the Prometheus viral campaign here.You can see more of David when Prometheus hits theaters in 2D, Real-D 3D and IMAX 3D June 8th! ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
Real Life Wonka Golden Ticket Search March 28, 2010If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,… Read More
Tangled Viral Campaign and Film Review: Is This The Beginning or End of Disney Classics? November 28, 2010October 18, 2011Walt Disney said that “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Disney has continued his idea with Tangled. Still, does that mean it is the end of Disney classic fairytales? Was the campaign an insult… Read More
Confirmed : “Friday The 13th” Reboot Sees Jason Voorhees Terrorizing New Meddling Kids April 1, 2014April 2, 2014So there has been a lot of talk in regards to the newest addition to the Friday the 13th franchise, especially when it comes to that chatter of the found footage genre being plastered all over it. I for one am a huge fan of found footage, especially if it’s… Read More