The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
“Green Lantern” Viral Responds to Readers May 11, 2011May 11, 2011As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a… Read More
Tron Legacy: Space Paranoids “Soon To Be Released Online” Encom Says April 2, 2010December 2, 2010Earlier this evening at the Encom International press conference it was announced that Space Paranoids, one of their most popular games, will be released online. And during the conference, as planned, the Flynn Lives “rebels” disrupted the press conference protesting that Encom gave up on finding Kevin Flynn – something … Read More
What If: The Men In Black Viral January 24, 2010January 24, 2010Who ya gonna call? Ghostbusters, of course, but what if your problem isn’t so much paranormal as extra-terrestrial? In that case, it’s time for the mysterious Men in Black to appear. In their smart black suits and shades, agents J and K arrived on our screens to clear up the… Read More
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