The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Could These Be Viral YouTube and Facebook Pages for “The Dark Knight Rises”? June 1, 2011June 1, 2011MovieViral reader TheArc321 points us to a YouTube page that could be part of the viral campaign for The Dark Knight Rises, Christopher Nolan’s third entry into the new Batman film series. The YouTube channel also points us to a Facebook page, but is any of this in-game or just… Read More
Trailers Weekly: “The Baytown Disco”, “Magic Mike”, “Cosmopolis”, “High School”, and “The Five-Year Engagement” April 21, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Today we have trailers for The Baytown Disco, Magic… Read More
The Walking Dead “Spread the Dead” Contest October 22, 2010Recently AMC has created a new tactic in order to promote its new series The Walking Dead. In case you don’t already know, The Walking Dead is a new show produced by Frank Darabont about a group of survivors and the aftermath of the zombie apocalypse. The show is premiering… Read More
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