The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Sherlock Holmes needs your help! August 20, 2009August 20, 2009“SHERLOCK HOLMES needs your help!” was tweeted by Warner Bros. Pictures not to long ago. Along with it, a link to a website (which is hosted on a unique IP address, meaning there is no dot com), http://94.236.57.221/. The website has a password area, which is 5 characters long. If… Read More
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
LEGO Rejects “Firefly” Submission, Explains Itself After Two High Profile Rejections May 8, 2012I have loved LEGO toy building bricks since I was a kid, so I love the concept behind LEGO® CUUSOO. You can submit your own ideas for LEGO playsets, and if it gets 10,000 supporters, LEGO will review it to possibly make it themselves. If it sounds too good to… Read More
hidden in the white outline of some of the Peter Parker’s photos, http://www.increasewomenslibido.com/