The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Watch Will Ferrell’s NYPD Recruitment Video August 8, 2010August 8, 2010In Columbia Pictures’ The Other Guys, Will Ferrell plays Allen Gamble, a New York police officer who is better behind the desk than behind the wheel. In the following video made by Funny or Die, Gamble tries to make a recruitment video for the NYPD, but his colleagues take advantage… Read More
“Where Will You Be When It Happens?” – A Cryptic “Fringe” Countdown March 29, 2011March 29, 2011Late last week, FOX renewed J.J. Abrams’ sci-fi hit Fringe, which was on the verge of being cancelled since its shift to Friday nights. Luckily, fans continued to watch and the show hit a creative goldmine. The third season of Fringe is nearly over and a recently aired promo reveals… Read More
New Character Posters For “Pacific Rim” Jaegers Have Arrived March 28, 2013March 28, 2013One of the more hotly anticipated films being released this summer is director Guillermo Del Toro’s big robots versus big monsters sci-fi epic, Pacific Rim. With the release date growing ever closer we are starting to see the marketing machine kick into gear. First, we had photos of the Kaiju… Read More
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