The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
The Conan O’Brien Yule Log December 23, 2009Want to scare your kids this Christmas? Just go to ConanYuleLog.com and leave the video on your computer while they open presents. The site, from NBC, shows a nice fireplace at Christmas time, but instead of a fire, there’s a video featuring Conan O’Brien. Check it out below: The bit… Read More
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
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