The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Tron Legacy – Video Game November 25, 2009November 25, 2009What do you get when you take a film that’s based on real life video games and make it a video game? A video game! That’s exactly what you’ll get with the release of Tron. Notice it’s missing the “Legacy” part. Perhaps it’s not solely based on the movie. Maybe… Read More
Create Your Own “Harry Potter Undesirable No. 1” Poster October 24, 2010October 25, 2010With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster… Read More
Dan Was BURIED at Comic-Con July 21, 2010July 21, 2010We recently found out about the BURIED experience at Comic-Con that involves people………. alright. Whatever! It’s Dan, buried, in a box, in San Diego, CA. Take a look! Read More
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