The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
“Oz The Great & Powerful” Interview: James Franco, Mila Kunis, & Joey King Talk Sam Raimi’s World of Oz March 6, 2013March 6, 2013Sam Raimi‘s Oz The Great and Powerful opens this weekend in 3D and it’s one of the very few films that get’s 3D right. Something that Raimi had explained in our last interview. In this one James Franco talks about what it was like for him to reunite with the… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More
Watch Robocop Throw Out The First Pitch At A Detroit Tigers Game June 4, 2014June 4, 2014This week was to commemorate the unveiling of the Robocop statue that was built thanks to a Kickstarter launched by Imagination Station Detroit. But things did not go as scheduled. Originally Detroit was to celebrate Robocop day, a day that was completely dedicated to the iconic pop culture police officer… Read More
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