The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
Watch Celebrity Theories On How The “Man of Steel” Shaves May 28, 2013May 28, 2013Gillette has teamed up with Warner Bros. to ask a very important question: “How Does The Man of Steel Shave?” On HowDoesHeShave.com, you can watch and vote on theories from Bill Nye, Kevin Smith, Mayim Bialik, and the Mythbusters. Check out all the videos after break, and let us know… Read More
Wanted: Cad Bane September 24, 2009September 23, 2009With season two of the Clone Wars premiering a week from Friday, Lucasfilm is busy hosting press events and sneak previews to help build even more hype for the hit animated series. Over at the official Star Wars site, some great pictures have emerged from yesterday’s junket at Lucasfilm’s Big… Read More
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