The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers Dan Koelsch, April 26, 2012April 26, 2012 This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Once again, the guys at Unfiction come through with shining colors. While we know the word “ENGINEERING” was hidden in the white outline of some of the Peter Parker’s photos, the words “EVOLVE” and “THROUGH” were also discovered thanks to the contact sheets (a.k.a. proofs). As is par for the course with these ARGs, the phrase “EVOLVE THROUGH ENGINEERING” was plugged into the POV site’s URL, and the “HUMBLE BEGINNINGS” page was found. The page has some interesting sketches of the mechanical webslinging device Parker invents for his Spider-Man costume. We’ll keep an eye out to see if any other Easter eggs from the POV site come up. Follow along with the ARG by checking out our The Amazing Spider-Man Hub, and catch the film in 3D on July 3rd. ARGs & Campaigns Viral Marketing Parker's POVThe Amazing Spider-Man
Tron Legacy: Trailer Shown At IMAX Event, Now What… February 27, 2010December 3, 2010Well, the IMAX ‘exclusive limited event’ for Tron Legacy ended a few hours ago and MovieViral has received various reports about it. WHAT WE KNOW: We know that a trailer, about 2.5 minutes long, was shown to the fans who went to this event. From what we’ve heard, it’s a… Read More
Has The Dark Knight’s ARG Set The Bar Too High? June 4, 2009July 18, 2010Has The Dark Knight set standards too high? Click to find out(muahahahaha)! Read More
New Viral Campaign Pages – 9 & Funny People July 1, 2009July 1, 2009After some discussion, we have finally added two new pages to our viral campaign coverage. 9, the Tim Burton-produced film, and Funny People, Judd Apatow’s star-studded comedy, are now part of our full viral coverage. Check out the pages and the films’ viral campaigns to get up to speed. Funny… Read More
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