The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation Dan Koelsch, May 11, 2012 Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This ends up being a new Oscorp subpage that has a more revealing video. Check it out after the break. While the video itself is not in-world, I’m sure fans are excited to see these video blogs that reveal more of the film. What do you think of Connor’s transformation into the Lizard?Follow the campaign at our The Amazing Spider-Man Hub, and catch the film in theaters on July 3rd. ARGs & Campaigns Viral Marketing Viral Videos OscorpThe Amazing Spider-Man
Fan Made Work Red Letter Media Is Back With 110 Minute Review of “Revenge of the Sith” January 1, 2011The guys at Red Letter Media have made a name for themselves doing long multi-video scathing reviews of (usually) terrible films. Their style is unique in that a demented character named Plinkett narrates the review and occasionally interrupts to say or do something disturbing. Despite the crude humor, the critiques… Read More
Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest… Read More
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More