Featured App: The Muppets Band-Aid AR App Caleb Hamilton, May 24, 2012May 24, 2012 The Muppets exploded onto the big screen last Thanksgiving and had a very successful run. There’s talk of a sequel coming within the next couple of years. But if you can’t wait that long, Johnson & Johnson have created a special app which interacts with their Band-Aids to bring The Muppets to life!!The Band-Aid Magic-Vision App uses augmented reality to project 3D Muppets characters onto a special Band-Aid. Your kids (and you, if you’re a huge Muppets fan) will completely forget about the cut or scrap beneath the Band-Aid as they focus on Kermit singing “Rainbow Connection”, Ms. Piggy strutting down the red carpet or Gonzo being shot out of a cannon. The app is free in the Apple App Store and works on all iOS devices. Apps Appaugmented realityThe MuppetsThe Walt Disney Company
DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic August 20, 2012August 20, 2012When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories… Read More
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More
Johnson & Johnson have created a special app which interacts with their Band-Aids to bring The Muppets to life!!