Featured App: The Muppets Band-Aid AR App Caleb Hamilton, May 24, 2012May 24, 2012 The Muppets exploded onto the big screen last Thanksgiving and had a very successful run. There’s talk of a sequel coming within the next couple of years. But if you can’t wait that long, Johnson & Johnson have created a special app which interacts with their Band-Aids to bring The Muppets to life!!The Band-Aid Magic-Vision App uses augmented reality to project 3D Muppets characters onto a special Band-Aid. Your kids (and you, if you’re a huge Muppets fan) will completely forget about the cut or scrap beneath the Band-Aid as they focus on Kermit singing “Rainbow Connection”, Ms. Piggy strutting down the red carpet or Gonzo being shot out of a cannon. The app is free in the Apple App Store and works on all iOS devices. Apps Appaugmented realityThe MuppetsThe Walt Disney Company
Become a “Drone Defender” In New Mobile App for Universal’s “Oblivion” March 25, 2013In the year 2073, after an alien nuclear war, drones scour the planet for natural resources for the surviving humans. It’s your job to defend the drones from the remaining aliens. That is the premise of Drone Defender, a free mobile app for iOS and Android devices based in the… Read More
DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic August 20, 2012August 20, 2012When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories… Read More
China To Test Seat Sensors In Movie Theaters That Will Give Audiences An Excuse To Text During A Movie August 22, 2014August 22, 2014Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a… Read More
Johnson & Johnson have created a special app which interacts with their Band-Aids to bring The Muppets to life!!