Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
Your Favorite Muppets are on Facebook and They Want To Create MuppetBook September 12, 2011Briefly: Some of your favorite Muppets are on Facebook to help promote the upcoming Disney movie The Muppets. The Muppets Facebook Page asked “What do you think of changing this place to MuppetBook?” and tagged Kermit, Miss Piggy, Gonzo, Fozzie, Animal, and newcomer Walter in their post. Let us know… Read More
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More
If Shakespeare Wrote The Big Lebowski… January 9, 2010February 18, 2011Have you ever wondered what The Big Lebowski would be like if a Shakespeare wrote it? Well, wonder no more, because your wildest dreams are now a reality. Filmmaker Adam Bertocci runs the website Run Leia Run, which usually sticks to creating Star Wars fanfare. Thankfully, he reached outside the… Read More