Canadian Time Travel Television Show “Continuum” Has In-Depth ARG Dan Koelsch, May 30, 2012May 29, 2012 Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote the show, a complex Alternate Reality Game kicked off last week that includes mailed packages, videos, and even emails revolving around a journalist and an activist group. You can follow along on the game’s official website, but read Michael Andersen’s write up on ARGNet to get the whole picture. ARGs & Campaigns Viral Marketing Continuum
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
Get Ready to Be “Green with Envy” May 23, 2011Over the weekend, audiences who saw Pirates of the Caribbean: On Stranger Tides were shown a trailer for a film called Green with Envy starring Amy Adams and Jason Segel as a young couple who take a romantic trip to Hollywood for their anniversary. But all is not what it… Read More
LaVar Burton’s “Reading Rainbow” Kickstarter Reaches $1 Million Goal In Less Than 24 Hours May 28, 2014May 28, 2014It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours for… Read More