“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con Michael Lee, June 27, 2012August 4, 2012 Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test to see if you are suited for space travel. This video centers on the wonders of working for Weyland, and if you have seen Prometheus, working for them is anything but. Check out the video after the jump.So what we have here is an employee named Jamie Rossi a “nanotechnologist” explains how wonderful working for Weyland is, and while watching the video you may notice a dew splices from the movie. There aren’t any spoilers in the video, but it does reveal that something is happening at, wait for it… Comic Con.The new viral campaign will be in the form of a recruitment program. It looks as though Fox is pleased with the outcome of Prometheus -even though many weren’t- and for them to continue the viral campaign well after the movie is done could mean they have a big surprise for us at Comic Con. Course I am just speculating.But we will have a few staff members at Comic-Con this year. So you can be sure that they will be all over this. Don’t forget to wave hi. And be sure to follow the update of the Prometheus Viral campagin here. ARGs & Campaigns Viral Marketing Viral News Viral Videos Project PrometheusPrometheus
Fan-Made Video Game Movie Posters Reminds Us Of Genre’s Potential August 4, 2012I have never been a gamer, but I have nonetheless been confounded over Hollywood’s inability to successfully adapt some of today’s most prominent game properties into feature films (instead focusing their attention on board games). The graphics in video games are increasingly astounding and are often accompanied by interesting storylines…. Read More
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More
2012: Satnam Responds in Code October 22, 2009As we reported earlier, Soren Ulfert is on the run from the powerful IHC, but must still have his laptop, because he got a response from his friend Dr. Satnam Tsurutani, who he reached out to last week. Satnam works at the IHC, and Soren believes he has inside information… Read More