Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal David Weaver, May 8, 2013 Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided include exploring the film’s fashion, a look at Gatsby’s castle and some excerpts from interviews on subjects ranging from his use of 3D to his use of music in the film. Read the note regarding the journal from Baz Luhrmann and other details after the break.“So many people have asked about the process that we followed to arrive at the decisions we did in the making of this version of The Great Gatsby. So I thought that we should start to publish online in different sections a Journal of our process. We call it the Gatsby Journal. First up is just a few layers, but each week we will be going deeper and deeper into the research and the creative and production processes. I hope it will enrich the experience of the film.” – Baz LuhrmannBegin your journey into the mind of Baz Luhrmann and help enhance your understanding of the new film by reading The Gatsby Journal now.The Great Gatsby opens this Friday on May 10th, 2013. Viral Marketing Baz Luhrmanninteractive journalThe Great Gatsby
Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners November 2, 2010Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More