JibJab Puts You in a Katy Perry Music Video Dan Koelsch, June 30, 2012 The concert film Katy Perry: Part of Me 3D opens in theaters on July 5th, and to promote the film, Paramount has teamed up with Jib Jab to let you and your friends be in the “California Girls” music video in the way only JibJab can. Check out the version I made after the break, which features Ed Helms in every role. Creepy, I know. Personalize funny videos and birthday eCards at JibJab! Viral Marketing Viral Videos JibJabKaty Perry
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Fantastic Fest To Have Prison Party After “Red Dawn” Premiere September 5, 2012Fantastic Fest is an annual film festival held at the Alamo Drafthouse Cinema in Austin, Texas. This year, the festival runs from September 20th to September 27th. According to their website, “Fantastic Fest is the largest genre film festival in the U.S., specializing in horror, fantasy, sci-fi, action and just… Read More
‘Interstellar’ Viral Site And Kip Thorne Featurette October 1, 2014October 1, 2014Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans… Read More