Van Damme’s “The Expendables 2” Villain Has A Tumblr Dan Koelsch, July 3, 2012 Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. The website dubs itself “The Expendables Field Guide”, and has a really sleek look. The concept is that Vilain is gaining intelligence on the Expendables group and wants to bring them down. His mission is as stated:The Old Ways are dying and Respect must be taught. The Tuition will be blood in the dirt.There is no direct translation of the word “Expendable” in the German language.The word that comes closest is “überflüssig”. It means Useless.And what do you do with something useless?You dispose of it.Kill First.– Jean VilainThere are several sections in the navigation bar, but it looks like the site has just started up, so there’s not a lot of content yet. Most notably, there is a funny How-To for grenades, as well as profiles on the characters played by Sly Stallone and Chuck Norris. Be sure to follow the site if you have a Tumblr, as they are sure to add more content soon, since Lionsgate released the film in theaters on August 17th. Social Networks Viral Marketing The Expendables 2Tumblr
New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” October 4, 2011October 4, 2011Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal… Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More May 28, 2011Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more…. Read More