Van Damme’s “The Expendables 2” Villain Has A Tumblr Dan Koelsch, July 3, 2012 Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. The website dubs itself “The Expendables Field Guide”, and has a really sleek look. The concept is that Vilain is gaining intelligence on the Expendables group and wants to bring them down. His mission is as stated:The Old Ways are dying and Respect must be taught. The Tuition will be blood in the dirt.There is no direct translation of the word “Expendable” in the German language.The word that comes closest is “überflüssig”. It means Useless.And what do you do with something useless?You dispose of it.Kill First.– Jean VilainThere are several sections in the navigation bar, but it looks like the site has just started up, so there’s not a lot of content yet. Most notably, there is a funny How-To for grenades, as well as profiles on the characters played by Sly Stallone and Chuck Norris. Be sure to follow the site if you have a Tumblr, as they are sure to add more content soon, since Lionsgate released the film in theaters on August 17th. Social Networks Viral Marketing The Expendables 2Tumblr
ARGs & Campaigns Cloverfield 2: What We Know & Viral Marketing Campaign (Slusho!) January 8, 2024September 23, 2024Paramount has has confirmed that the fourth installment in the Cloverfield film franchise will be a direct sequel to the 2008 found-footage film. The origin story of this website is deeply rooted in the 2008 cult classic found-footage monster movie Cloverfield. One year after the movie’s release on 1-18-08, this… Read More
12 Days of Viral – DAY FIVE December 17, 2009December 17, 2009On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun! Upset about your favorite Communications Director not returning your… Read More
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More