Van Damme’s “The Expendables 2” Villain Has A Tumblr Dan Koelsch, July 3, 2012 Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. The website dubs itself “The Expendables Field Guide”, and has a really sleek look. The concept is that Vilain is gaining intelligence on the Expendables group and wants to bring them down. His mission is as stated:The Old Ways are dying and Respect must be taught. The Tuition will be blood in the dirt.There is no direct translation of the word “Expendable” in the German language.The word that comes closest is “überflüssig”. It means Useless.And what do you do with something useless?You dispose of it.Kill First.– Jean VilainThere are several sections in the navigation bar, but it looks like the site has just started up, so there’s not a lot of content yet. Most notably, there is a funny How-To for grenades, as well as profiles on the characters played by Sly Stallone and Chuck Norris. Be sure to follow the site if you have a Tumblr, as they are sure to add more content soon, since Lionsgate released the film in theaters on August 17th. Social Networks Viral Marketing The Expendables 2Tumblr
FlashForward: Add Your Experience and Join The Mosaic September 28, 2009September 28, 2009What’s going to happen on April 29th, 2010? This is the question that the site“Join the Mosaic” poses and asks you to contribute your “experience” in the viral site for ABC’s new show FlashForward. The first episode aired last week and is tipped to be the next Lost. In fact,… Read More
Forget Planking, The Next Stupid Photo Trend Is “Scarlett Johanssoning” September 21, 2011Earlier this year, a fad called “planking” took the Internet by storm. All you have to do is lay flat facing down and take a picture. People tried to top each other by planking in the craziest places, even leading to at least one death. There have been several derivates… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More