Van Damme’s “The Expendables 2” Villain Has A Tumblr Dan Koelsch, July 3, 2012 Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. The website dubs itself “The Expendables Field Guide”, and has a really sleek look. The concept is that Vilain is gaining intelligence on the Expendables group and wants to bring them down. His mission is as stated:The Old Ways are dying and Respect must be taught. The Tuition will be blood in the dirt.There is no direct translation of the word “Expendable” in the German language.The word that comes closest is “überflüssig”. It means Useless.And what do you do with something useless?You dispose of it.Kill First.– Jean VilainThere are several sections in the navigation bar, but it looks like the site has just started up, so there’s not a lot of content yet. Most notably, there is a funny How-To for grenades, as well as profiles on the characters played by Sly Stallone and Chuck Norris. Be sure to follow the site if you have a Tumblr, as they are sure to add more content soon, since Lionsgate released the film in theaters on August 17th. Social Networks Viral Marketing The Expendables 2Tumblr
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
Massive “Star Trek Into Darkness” Domestic Marketing Push Starting Next Week! April 10, 2013April 10, 2013Over the past couple of weeks, we’ve seen big international marketing operations for several of this summer’s big blockbusters, including Star Trek Into Darkness. TrekMovie has come across some information that suggests that Paramount is getting ready to shift its focus and start promoting the film more here in the… Read More