Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Van Damme’s “The Expendables 2” Villain Has A Tumblr

Dan Koelsch, July 3, 2012

Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump.

The website dubs itself “The Expendables Field Guide”, and has a really sleek look. The concept is that Vilain is gaining intelligence on the Expendables group and wants to bring them down. His mission is as stated:

The Old Ways are dying and Respect must be taught. The Tuition will be blood in the dirt.

There is no direct translation of the word “Expendable” in the German language.

The word that comes closest is “überflüssig”. It means Useless.

And what do you do with something useless?

You dispose of it.

Kill First.

– Jean Vilain

There are several sections in the navigation bar, but it looks like the site has just started up, so there’s not a lot of content yet. Most notably, there is a funny How-To for grenades, as well as profiles on the characters played by Sly Stallone and Chuck Norris. Be sure to follow the site if you have a Tumblr, as they are sure to add more content soon, since Lionsgate released the film in theaters on August 17th.

Social Networks Viral Marketing The Expendables 2Tumblr

Post navigation

Previous post
Next post

Related Posts

Viral Marketing – Why Only Movies?

June 7, 2009July 6, 2010

Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral?

Read More

Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation

August 23, 2010August 23, 2010

This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with…

Read More
Conventions

Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth

September 5, 2013

The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel….

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.