“The Bourne Legacy” Facebook App Recruits You For Operation Intel Michael Lee, July 16, 2012July 16, 2012 Universal Pictures has updated the viral campaign for The Bourne Legacy. The app called Operation Intel, creates a video and puts you in picture and in the middle of the program that created the people like Aaron Cross and Jason Bourne. Hit the jump to find out more.Upon opening the Facebook Page for Operation Intel, you will be asked if you want to be accepted into the program. Depending on your answer – in this case you must answer yes – you will be allowed to proceed further into the program. And if you are not familiar with virals that inserts your Facebook info into one of the trailers from the film, then you will be caught by surprised.The video will show you, your known associates (your friends), hometown, age, and a couple of other things, and uses the same fragmented scrolling that was seen in the first trailer. You will also be able to recast your video with brand new content.Unfortunately, I am unable to upload the video that was used. But below are a couple of screen grabs from the video, which uses portions of the first trailer and integrates it with some of your info and photos. Of course none of this will be shared with the public, but you can share it with your friends on Facebook, Twitter, etc.So try it out, and see why accepting the program can be dangerous.The Bourne Legacy opens in theaters on August 10th. Viral Marketing Operation IntelThe Bourne LegacyUniversal Pictures
Mission Icefly: Traelek Institute Has a Website July 1, 2011The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,… Read More
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More
This Just In: A Generic News Report January 28, 2010January 28, 2010Have you ever watched the news and noticed something…familiar about all those reports filed by correspondents? The same images, tone of voice, and even the structure? Charlie Brooker of BBC Four’s talkshow Newswire definitely notices the similarities. He filed this video report after the jump. Read More