“The Bourne Legacy” Facebook App Recruits You For Operation Intel Michael Lee, July 16, 2012July 16, 2012 Universal Pictures has updated the viral campaign for The Bourne Legacy. The app called Operation Intel, creates a video and puts you in picture and in the middle of the program that created the people like Aaron Cross and Jason Bourne. Hit the jump to find out more.Upon opening the Facebook Page for Operation Intel, you will be asked if you want to be accepted into the program. Depending on your answer – in this case you must answer yes – you will be allowed to proceed further into the program. And if you are not familiar with virals that inserts your Facebook info into one of the trailers from the film, then you will be caught by surprised.The video will show you, your known associates (your friends), hometown, age, and a couple of other things, and uses the same fragmented scrolling that was seen in the first trailer. You will also be able to recast your video with brand new content.Unfortunately, I am unable to upload the video that was used. But below are a couple of screen grabs from the video, which uses portions of the first trailer and integrates it with some of your info and photos. Of course none of this will be shared with the public, but you can share it with your friends on Facebook, Twitter, etc.So try it out, and see why accepting the program can be dangerous.The Bourne Legacy opens in theaters on August 10th. Viral Marketing Operation IntelThe Bourne LegacyUniversal Pictures
Watch The Characters of Oliver Stones’ “Savages” Get Interrogated June 12, 2012June 12, 2012Savages will be the alternate movie for those who don’t want to see The Amazing Spider-Man on the July 4th weekend. So if you’re in the mood for drug trafficking movies, then you might want to catch this flick. So in order to drive up some interest for the film,… Read More
Captain Jack Sparrow Surprises Students Looking to Mutiny Against Teachers October 9, 2010Captain Jack Sparrow took a slight detour in his sails to the farthest reaches of Earth. Johnny Depp, star of Disney’s Pirates of the Caribbean franchise, stopped by a primary school in England as the famed Captain after nine-year-old Beatrice wrote to Jack asking him to help them mutiny against… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More