‘The Bourne Legacy’ Viral Has You In Their Sights Michael Lee, July 16, 2012July 18, 2012 The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral going on during that convention involving texting and posters. Check it out below.Now this means that the posters are unavailable, but the posters are still worth a look. 200 individuals who texted to a super secret number were given information that revealed a location on where to find and receive the sniper scope poster. The crosshairs seem to have a fix location that presumably could be where Aaron Cross is.Directed by Tony Gilroy, The Bourne Legacy stars Jeremy Renner was Aaron Cross, who must find why the government is hunting him down and wanting to kill him. The film also stars Rachel Weisz, Edward Norton, and more. The Bourne Leagcy opens in theaters on August 10th. Comic-Con Conventions Events Viral Marketing Comic-ConThe Bourne LegacyUniversal Pictures
Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere June 12, 2011June 12, 2011Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca… Read More
Viral Video Collection: Scott Pilgrim Remixes July 19, 2010July 19, 2010Over the last week, we’ve seen a few remix videos for Edgar Wright’s Scott Pilgrim vs. The World. These videos, made by DJ Osymyso, were commissioned by Universal Pictures. We got to see one at the Los Angeles Film Festival, and the response was generally positive. Check out all six… Read More
Comic-Con 2012 Panel Recap: Django Unchained July 15, 2012Quentin Tarantino’s Django Unchained made its convention debut at Comic-Con on Saturday, as it kicked off a day full of impressive panels. In attendance were Tarantino himself and stars Jamie Foxx, Christoph Waltz, Don Johnson, Kerry Washington, and Walton Goggins. Get the details of the panel and reaction to footage… Read More