‘The Bourne Legacy’ Viral Has You In Their Sights Michael Lee, July 16, 2012July 18, 2012 The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral going on during that convention involving texting and posters. Check it out below.Now this means that the posters are unavailable, but the posters are still worth a look. 200 individuals who texted to a super secret number were given information that revealed a location on where to find and receive the sniper scope poster. The crosshairs seem to have a fix location that presumably could be where Aaron Cross is.Directed by Tony Gilroy, The Bourne Legacy stars Jeremy Renner was Aaron Cross, who must find why the government is hunting him down and wanting to kill him. The film also stars Rachel Weisz, Edward Norton, and more. The Bourne Leagcy opens in theaters on August 10th. Comic-Con Conventions Events Viral Marketing Comic-ConThe Bourne LegacyUniversal Pictures
Watch Director Sam Mendes’ First Video Blog for “Skyfall”, the Next James Bond Film February 22, 2012February 22, 2012At the beginning of this month, we were treated to the first official image (above) from the upcoming James Bond film Skyfall. Just a few weeks later, we now have the first video blog from director Sam Mendes, which you can watch after the break. Read More
“The Amazing Spider-Man” Viral Continues With Oscorp and Potential Event June 1, 2012June 2, 2012The Amazing Spider-Man viral campaign rages on with new updates through the Oscorp website. When we last checked in with the corporate site, one of the three games were available to play. Now all three are open, and with them come some easter eggs, including a possible event this month. Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More