‘The Bourne Legacy’ Viral Has You In Their Sights Michael Lee, July 16, 2012July 18, 2012 The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral going on during that convention involving texting and posters. Check it out below.Now this means that the posters are unavailable, but the posters are still worth a look. 200 individuals who texted to a super secret number were given information that revealed a location on where to find and receive the sniper scope poster. The crosshairs seem to have a fix location that presumably could be where Aaron Cross is.Directed by Tony Gilroy, The Bourne Legacy stars Jeremy Renner was Aaron Cross, who must find why the government is hunting him down and wanting to kill him. The film also stars Rachel Weisz, Edward Norton, and more. The Bourne Leagcy opens in theaters on August 10th. Comic-Con Conventions Events Viral Marketing Comic-ConThe Bourne LegacyUniversal Pictures
Law Abiding Citizen: Trailer Mash-Up Contest October 8, 2009What happens when you take a highly anticipated film, smash it into tiny pieces, and then let YOU, the viewer, put it all back together again? YOU GET A CHANCE TO WIN SOME GREAT STUFF! IGN and Overture Films are allowing you the chance to make your trailer for Law… Read More
Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series March 17, 2011We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More