‘The Bourne Legacy’ Viral Has You In Their Sights Michael Lee, July 16, 2012July 18, 2012 The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral going on during that convention involving texting and posters. Check it out below.Now this means that the posters are unavailable, but the posters are still worth a look. 200 individuals who texted to a super secret number were given information that revealed a location on where to find and receive the sniper scope poster. The crosshairs seem to have a fix location that presumably could be where Aaron Cross is.Directed by Tony Gilroy, The Bourne Legacy stars Jeremy Renner was Aaron Cross, who must find why the government is hunting him down and wanting to kill him. The film also stars Rachel Weisz, Edward Norton, and more. The Bourne Leagcy opens in theaters on August 10th. Comic-Con Conventions Events Viral Marketing Comic-ConThe Bourne LegacyUniversal Pictures
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
Parks And Recreation Launches Its First Web Series, “April & Andy’s Road Trip” November 4, 2011November 4, 2011“Parks And Recreation” fans rejoice! The hi-jinks of April and Andy will continue in the new, web-exclusive “April & Andy’s Roadtrip”, brought to you in part by Volkswagon of America, Inc. To read more and be treated to the first short, hit the jump. Read More
Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’ October 6, 2014A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine,… Read More