Intel and Toshiba’s “The Beauty Inside” Could Star You Dan Koelsch, July 29, 2012 Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details on their new project, which could star you, after the break. This new social film is titled The Beauty Inside, and is being directed by Drake Doremus (Like Crazy). It’s a romantic tale of a guy has his eye set on a girl (played by Mary Elizabeth Winstead), but he has one big problem: he wakes up every day as a different person. This is where you come in. Follow the film on Facebook, where you can submit your audition photo and video to become one of the incarnations of this guy (internally voiced by Topher Grace). Watch the trailer below.Episode 1 premieres on August 16th, and we’ll bring you any updates as they become available. ARGs & Campaigns Social Networks Viral Marketing IntelThe Beauty InsideToshiba
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites October 6, 2014October 6, 2014It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have… Read More
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More
Please watch my auditions for this project (and “like” them if you approve). Lisa’s “‘Secret Destinations,’ According to Me” audition: http://on.fb.me/RSy5v0 Lisa’s “The Best (Or Worst) Pick-Up Line I Ever Heard” audition: http://bit.ly/O2WQ8qLisa’s “What I Would Do If I Was A ‘Normal’ Person” audition:http://on.fb.me/N9F6csLisa’s “Why I Need A (Best) Friend” audition: http://on.fb.me/RSAfuE