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The Latest Viral News for Films and Beyond!

Intel and Toshiba’s “The Beauty Inside” Could Star You

Dan Koelsch, July 29, 2012

Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details on their new project, which could star you, after the break.

This new social film is titled The Beauty Inside, and is being directed by Drake Doremus (Like Crazy). It’s a romantic tale of a guy has his eye set on a girl (played by Mary Elizabeth Winstead), but he has one big problem: he wakes up every day as a different person. This is where you come in. Follow the film on Facebook, where you can submit your audition photo and video to become one of the incarnations of this guy (internally voiced by Topher Grace). Watch the trailer below.

Episode 1 premieres on August 16th, and we’ll bring you any updates as they become available.

ARGs & Campaigns Social Networks Viral Marketing IntelThe Beauty InsideToshiba

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Comments (2)

  1. Dava says:
    August 1, 2012 at 5:01 am

    How can I get a role?

  2. Lisa says:
    August 7, 2012 at 12:27 pm

    Please watch my auditions for this project (and “like” them if you approve).
     Lisa’s “‘Secret Destinations,’ According to Me” audition:
    http://on.fb.me/RSy5v0
    Lisa’s “The Best (Or Worst) Pick-Up Line I Ever Heard” audition:
    http://bit.ly/O2WQ8q

    Lisa’s “What I Would Do If I Was A ‘Normal’ Person” audition:

    http://on.fb.me/N9F6cs

    Lisa’s “Why I Need A (Best) Friend” audition:
    http://on.fb.me/RSAfuE

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