Intel and Toshiba’s “The Beauty Inside” Could Star You Dan Koelsch, July 29, 2012 Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details on their new project, which could star you, after the break. This new social film is titled The Beauty Inside, and is being directed by Drake Doremus (Like Crazy). It’s a romantic tale of a guy has his eye set on a girl (played by Mary Elizabeth Winstead), but he has one big problem: he wakes up every day as a different person. This is where you come in. Follow the film on Facebook, where you can submit your audition photo and video to become one of the incarnations of this guy (internally voiced by Topher Grace). Watch the trailer below.Episode 1 premieres on August 16th, and we’ll bring you any updates as they become available. ARGs & Campaigns Social Networks Viral Marketing IntelThe Beauty InsideToshiba
Failed Times Square Car Bomb Linked to South Park? May 3, 2010May 3, 2010By now you have probably heard about the car bomb found in New York City’s Time Square that failed to detonate correctly due to faulty wiring. While the perpetrators of the terrorist attempt are unknown, there is a surprising connection to South Park. Find out the details after the break. Read More
Latest Clone Wars Trailer Incorporates More Viral September 15, 2009A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season… Read More
Which Super Bowl Trailers Got the Most Buzz? February 7, 2011With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most… Read More
Please watch my auditions for this project (and “like” them if you approve). Lisa’s “‘Secret Destinations,’ According to Me” audition: http://on.fb.me/RSy5v0 Lisa’s “The Best (Or Worst) Pick-Up Line I Ever Heard” audition: http://bit.ly/O2WQ8qLisa’s “What I Would Do If I Was A ‘Normal’ Person” audition:http://on.fb.me/N9F6csLisa’s “Why I Need A (Best) Friend” audition: http://on.fb.me/RSAfuE