Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered Caleb Hamilton, August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest quest, called “The Dinosaur Project”, has gone horribly wrong: they’ve lost contact with the expedition team. The BCZC is asking for your help in locating the team. More info after the jump!“The Dinosaur Project” is an upcoming found footage film about a group of explorers who come across living, breathing dinosaurs surviving in the Congo Jungle. Something terrible happens, causing them to lose contact with the BCZS, but footage from their journey is found. You can check out the British Cryptozoological Society website to learn a bit more about what they do, but you’ll be interrupted by a message asking for your help in their search for the missing crew.After clicking through, you are redirected to the movie’s Facebook page. Here you will discover the first clip from the film which reveals what might have happened to the crew. We have it for you below, along with the movie’s trailer.The Dinosaur Project hits U.K. cinemas August 10th, 2012.Source: HeyUGuys.co.uk ARGs & Campaigns Viral Marketing Viral Videos Studio CanalThe Dinosaur ProjectViral marketingViral video
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Parks And Recreation: Rob Lowe Goes Nuts January 21, 2011NBC’s fledgling comedy Parks and Recreation has been off the air since May, and newcomer Rob Lowe isn’t happy about it. Watch him through a fit about his beautiful face not being on TV in this viral video that also stars the rest the of the cast. Click through to… Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More