Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered Caleb Hamilton, August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest quest, called “The Dinosaur Project”, has gone horribly wrong: they’ve lost contact with the expedition team. The BCZC is asking for your help in locating the team. More info after the jump!“The Dinosaur Project” is an upcoming found footage film about a group of explorers who come across living, breathing dinosaurs surviving in the Congo Jungle. Something terrible happens, causing them to lose contact with the BCZS, but footage from their journey is found. You can check out the British Cryptozoological Society website to learn a bit more about what they do, but you’ll be interrupted by a message asking for your help in their search for the missing crew.After clicking through, you are redirected to the movie’s Facebook page. Here you will discover the first clip from the film which reveals what might have happened to the crew. We have it for you below, along with the movie’s trailer.The Dinosaur Project hits U.K. cinemas August 10th, 2012.Source: HeyUGuys.co.uk ARGs & Campaigns Viral Marketing Viral Videos Studio CanalThe Dinosaur ProjectViral marketingViral video
Viral Marketing “The Lego Movie” Did Lego Versions Of Popular UK Commercials February 13, 2014February 13, 2014Recently, television viewers in the UK were given an interesting treat. The Lego Movie bought out a whole block of advertising and did stop-motion Lego versions of popular commercials that would normally play in that block. Check out all the commercials after the jump. Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium July 11, 2013July 11, 2013Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. Read More