Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered Caleb Hamilton, August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest quest, called “The Dinosaur Project”, has gone horribly wrong: they’ve lost contact with the expedition team. The BCZC is asking for your help in locating the team. More info after the jump!“The Dinosaur Project” is an upcoming found footage film about a group of explorers who come across living, breathing dinosaurs surviving in the Congo Jungle. Something terrible happens, causing them to lose contact with the BCZS, but footage from their journey is found. You can check out the British Cryptozoological Society website to learn a bit more about what they do, but you’ll be interrupted by a message asking for your help in their search for the missing crew.After clicking through, you are redirected to the movie’s Facebook page. Here you will discover the first clip from the film which reveals what might have happened to the crew. We have it for you below, along with the movie’s trailer.The Dinosaur Project hits U.K. cinemas August 10th, 2012.Source: HeyUGuys.co.uk ARGs & Campaigns Viral Marketing Viral Videos Studio CanalThe Dinosaur ProjectViral marketingViral video
NBC Round Up: Fan It Initiative, New Shows This Fall, and Parks & Recreation Viral Sites May 14, 2010We’ve gotten a lot of news from NBC in the past couple days, so let’s pull it all together and give you one giant update. The network is launching their social media related “Fan It” incentive program in a few days, they’ve announced their new shows for the Fall 2010… Read More
Viral Video: Intervention Intervention with Fred Armisan January 31, 2010January 30, 2010Intervention is a hit show on A&E that profiles people whose dependence on drugs and alcohol or other compulsive behavior has brought them to rock bottom, so the family and an intervention specialist stage a surprise intervention. While the premise for the captivating show is serious, Funny or Die has… Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More