New “AGM Heartland” Video Found? Dan Koelsch, August 6, 2012August 6, 2012 Almost two years ago, Neill Blomkamp, writer and director of viral-friendly District 9, made a short film that showed up in the iPad version of a Wired Magazine issue. There was a lot of speculation on what that video was for, but we haven’t heard anything from it since. Now we might have a possible sequel video. Check it out after the break. The original video featured two young guys driving up to a dead animal one of them found earlier that was just as disgusting as it was unidentifiable. This creature had a stamp with “18.12” (the magazine’s issue number) and “AGM Heartland”. /Film had found out that AGM Heartland had been trademarked for:Entertainment services by way of an online website with video, audio and textual content and images featuring characters and storylines about a fictional genetic engineering company that produces genetically engineered and altered organismsThe ending shot on the factory in the distance made it clear that this “altered” creature had come from there, but not much else was known about this endeavor. Fortunately, Blomkamp shined a bit of light during an interview with Indiewire at Comic-Con:Nothing has been heard about it since, but Blomkamp said it’s “a weird, strange science fiction comedy” shot on an iPhone, and that there may be more on the way: “That has nothing to do with ‘Elysium.’ That’s another project that may very well see the light of day soon, that is absolutely hilarious. Hilarious. I love that project. I may release another video of that pretty soon actually.” Keep your eyes peeled.Which brings us to now. Just days after this interview, a video was uploaded to YouTube that looks to be either an official follow-up or a pretty decent fan film.Set aside the fact that the main guy in this is a terrible actor and very annoying, this does look like it could be legit. The creature is a different design, but still very similar to the original. This makes sense, as the company would probably create/alter all kinds of creatures. There’s the same stamp as well, with the number (looks like “12.42”) being the only clear difference. This time, the video looks to be set in Hargrave, Canada (which is in the middle of nowhere) based on the video’s tags and the Canadian Pacific Railway logo. Plus, the video uploader is apparently in Canada based on the profile. We should note that the factory in the distance isn’t the same as the first video. Speaking of the uploader, while I’m amused by the name “Goaty Balls”, the channel’s actual URL name is “UCgQNBMx-KEFIfSWlzOnNifg”. This doesn’t seem to correlate with anything yet, including a video suffix, but it has to mean something for being so unusual.My opinion is that this is legit, and not a fan video. Making that creature look and move like it did isn’t easy. It also just happened to be released within 3 days of Blomkamp’s statement, which didn’t get any press to warrant someone rushing out to make a video. I’m doubtful it’s a coincidence, since the original video came out way back in November 2010, and it had mixed reaction and barely a million views. However, you never know, and the blatant tagging of “blomkamp” worries me a bit.If we assume this is real, it brings up a lot of questions. Where do we go from here? Will we have to wait another 2 years to see a new video that might give us a little more information about the premise? What is Blomkamp’s goal here? What is the end game? What do the video title “marvg” and the end title card “Marvin” mean?Let us know your thoughts in the comments below. Thanks to Pirka for bringing the video to our attention. UpdateSoon after posting this, Pirka helped me figure out that the actor driving the truck is Josh Blacker, who is in Blomkamp’s Elysium. Given the connection, it looks like this is indeed part of the AGM Heartland project. Viral Marketing agm heartlandNeill BlomKamp
25 New Images From “X-Men: Days Of Future Past” Viral Site April 12, 2014We recently posted a viral video promoting X-Men Days Of Future Past, which focused on the 25 moments in history changed by humans and mutants from 1968 – 2018. From moments like the Kennedy Assassination, and the Chernobyl diaster, to the Mad Cow Disease Breakout in 1996 and Guantanamo Bay,… Read More
‘The Hunger Games: Mockingjay Part 1’ Viral Posters For District 13 August 6, 2014August 6, 2014The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors… Read More
Check Out These Crazy Building Ads for Inception July 2, 2010One of the basic ways to create viral buzz for any product is to simply have interesting advertisements. This of course works well with films, where you are trying to sell the film’s style and premise as a brand. Inception has gained a reputation as film with very original and… Read More
The lead actor was pretty funny, IMO. Then again, I’m a fan of excessive foul language, almost serving as a parody of those types of people. The creature design is really cool, too. But yeah, I’m curious to see where Blomkamp goes with all this… I’ll watch anything he makes.
i read this blog for the info not the editorialization. swamp Donkey?!?! Skankzilla!?!?! Absolutely worth the price of admission. now, let’s pretend I payed a lot.