Tribeca Film Fest Announces New Transmedia Award Nick Butler, August 7, 2012 The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break. It’s unknown what transmedia projects will be submitted to the festival for the award, but the Festival has been trying to be more inclusive to new-media projects, and last year they held a panel with the creators of the video game “L.A. Noire.” It’ll be interesting to see if any alternate reality games for films will be included, and we’ll keep you posted when nominees are announced.They also announced the dates for the Festival, which will be held from April 17-28, 2013. For more information, visit to TribecaFilm.com. Events Viral Marketing awardsTransmediaTribecaTribeca Film Festival
“H+ The Digital Series” Has Viral Website and Videos August 15, 2012August 15, 2012Last week, the highly anticipated H+ The Digital Series debuted online to a favorable response. The web series is about a future where an implant hooks your brain up to the Internet 24/7. The company behind the technology has a website, and there are some in-world videos as well. Take… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
David Fincher’s “The Social Network” Gets an Interactive Trailer, Breaks Down Facebook September 15, 2010Interactive trailers are becoming more popular lately, and its probably due to the fact you can cramp a lot of interesting stuff into the same package as a regular online trailer. Movies like Scott Pilgrim and Avatar have plenty to fill that space with, usually behind the scenes footage are… Read More