Fake Terrible Ads Headline Viral Campaign for “100 Bloody Acres” Dan Koelsch, May 13, 2013 100 Bloody Acres is an Australian Horror Comedy about two brothers who sell fertilizer and use human parts as their “special ingredient”. To help promote the movie, Campfire & GMD Studios have created some deliberately awful amateur commercials for Morgan’s Organic Fertilizer. Check them out after the break, as well as more ways to learn about this unique fictional company. The second ad was actually featured on Buzzfeed for how terrible it is, so I guess their strategy is working. The viral fun doesn’t stop there, however. You can follow the fictional fertilizer company on Facebook and Twitter, and check out their homepage. From the 90s website design to the VHS-style commercials, they really put an effort into making everything look severely outdated.100 Bloody Acres is scheduled to be released in the US on June 28th. ARGs & Campaigns Viral Marketing 100 Bloody AcresMorgan's Organic
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More
Would You Spend $67 on a Book About Alternate Reality Games? December 17, 2009December 17, 2009No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality… Read More