Watch the First Episode of Interactive Social Film “The Beauty Inside” Dan Koelsch, August 15, 2012 The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so check it out after the break. Alex is a 20-something guy who restores antiques and sells them online. This might not sound very interesting, but his problem is that he wakes up everyday in an entirely new body. This suits him well until he falls for a girl (Mary E. Winstead). The first episode helps set up the premise.You might have noticed that Topher Grace does the narration as Alex, and you might have also noticed that there were a lot of people playing Alex at some point or another. In fact, many of the versions of Alex shown only through the webcam are fans like you who submitted their videos on Facebook. You could still be in a future episode, so be sure to submit your entries now. Viral Marketing Viral Videos The Beauty Insideweb series
Syfy’s “Haven” Will Follow Twitter-integrated Plot August 12, 2011August 12, 2011In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s… Read More
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More