Watch the First Episode of Interactive Social Film “The Beauty Inside” Dan Koelsch, August 15, 2012 The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so check it out after the break. Alex is a 20-something guy who restores antiques and sells them online. This might not sound very interesting, but his problem is that he wakes up everyday in an entirely new body. This suits him well until he falls for a girl (Mary E. Winstead). The first episode helps set up the premise.You might have noticed that Topher Grace does the narration as Alex, and you might have also noticed that there were a lot of people playing Alex at some point or another. In fact, many of the versions of Alex shown only through the webcam are fans like you who submitted their videos on Facebook. You could still be in a future episode, so be sure to submit your entries now. Viral Marketing Viral Videos The Beauty Insideweb series
DC Entertainment Launches “Green Lantern” App June 10, 2011We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details! Read More
Mark of the Spider-Man Viral Event Happens Tomorrow! February 13, 2012March 21, 2012When we left off, a twitter account for The Amazing Spider-Man‘s viral campaign had been created and tweeted out coordinates for dead drops in several U.S. cities. Thanks to a comment left by a reader, we now know what the next step in this campaign. Countdowns were discovered, but you had… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More