Newly Launched “Dredd” Viral Site Riffs The Drudge Report Michael Lee, August 21, 2012 Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has launched. The site is a riff on the Drudge Report, and much like that website, the Dredd Report has links to a variety of news, videos, and photos. The newly launched site centers its attention on Mega City One (the fictional city where the movie is set) and how the new drug Slo-Mo has taken a hold of its citizens. Hit the jump for more info.The links provided on the site take you to a number of news pieces or images relating to today’s news. Most of the links takes you to a variety of real world news articles reporting on cities combating the war on drugs. But there are also animated gifs, a crime report, PSA ad that takes you to a video (which you can check out below) warning you about the dangers of using Slo-Mo. Just like the drug’s name, the user’s perception slows down dramatically, and according to the site, time appears to pass at 1% normal speed.There is also an ad that is recruiting people to be Judges themselves, but the ad takes you to the film’s official Twitter account, which is more like a newsfeed for all that is happening in Mega City One. Links to the film’s Facebook account is also provided.The Dredd Report is a pretty cool site full of faux headlines taking you to real world news articles and other bits relating to Mega City One, so check it out. I’m sure there will be more updates to the site as we get closer to the film’s release. Dredd will open in theaters on September 21st. Viral Marketing DreddLionsgateThe Dredd Report
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con July 12, 2010October 18, 2011More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our friends… Read More
TRON: Legacy Comic-Con Footage Leaked July 23, 2010July 24, 2010I’m sure Disney is going to pull this within the hour, so I’m going to keep this short and sweat. The eight minutes of TRON: Legacy footage that was shown at Comic-Con has (finally) made its way onto YouTube. After the jump watch the shaky-handheld-but-watchable video after the break. Read More
Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful” February 13, 2013Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break…. Read More