Watch “The Beauty Inside” Episode 3 and Bonus Video Dan Koelsch, August 31, 2012 Toshiba and Intel’s social film The Beauty Inside debuted its third episode yesterday. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump, along with an extra video from that day’s Alex. Alex (internally voiced by Topher Grace) is a 20 something male who refurbishes antiques. His life is lonely not only because of his offbeat profession, but because everyday he wakes up in an entirely new body. So far, it’s worked out well for him, but all that changes when he meets Emily (played by Mary Elizabeth Winstead). In this latest episode, Alex finally gets a body he can use to ask Emily on a date. Watch the episode below, and click here for a video by Alex (played this time by Matthew Gray Gubler) talking about the date that very night. Social Networks Viral Marketing Viral Videos IntelSocial FilmThe Beauty InsideToshibaweb series
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More