Seven Psychopaths: Help Charlie Find His Shih Tzu Dan Koelsch, September 23, 2012 Seven Psychopaths is a comedy action film from CBS Films with an odd, yet strangely alluring, premise. Christopher Walken and Sam Rockwell are dog thieves who unwittingly steal a dog from Charlie Costello, an unpredictable gangster. After the break, find out how Costello has gone public with his efforts to find his dog. The appropriately titled @PsychoCostello Twitter handle is home to Charlie Costello, who describes himself as “Importer/Exporter, Boss, Dog Lover.” On Twitter, Charlie talks to followers and tries to get the word out that his Shih Tzu is lost. Actually, he know that someone stole the dog from his dog walker Sharice (played in the film by Gabourey Sidibe), so his tweets are a mix of pleas for help and arbitrary threats.It appears Charlie has also taken to the streets, as there have been sightings of his flyer, as you can see below. The phone number, (323) 989 2669, goes automatically to voicemail with a message from Charlie to leave any information you may have about Bonnie, his dog. Charlie’s message also warns that your voice message may end up on his Twitter feed.Seven Psychopaths is written and directed by Martin McDonagh, and also stars Colin Farrell. The film opens in theaters October 12th. Social Networks Viral Marketing Seven PsychopathsTwitterVoicemails
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Help Create “Bear Week”, Because Bears Are Better Than Sharks August 3, 2011We are treading water in the middle of Shark Week on Discovery Channel, but Kevin Corrigan of College Humor thinks a different animal deserves their own week as well (if not instead). In fact, he’s putting a petition together to make it happen. Learn more after the break. Read More
“Edge Of Tomorrow” Viral Campaign Leads To Trailer Reveal On Wednesday; Plus New Images Released December 9, 2013December 9, 2013Warner Bros will be pulling out all the stops on their biggest tentpoles next summer by releasing the first trailers for Godzilla and Edge Of Tomorrow. As we’ve mentioned previously, the Godzilla trailer will drop tomorrow, but for Doug Liman‘s Edge Of Tomorrow, starring Tom Cruise and Emily Blunt, that… Read More