Seven Psychopaths: Help Charlie Find His Shih Tzu Dan Koelsch, September 23, 2012 Seven Psychopaths is a comedy action film from CBS Films with an odd, yet strangely alluring, premise. Christopher Walken and Sam Rockwell are dog thieves who unwittingly steal a dog from Charlie Costello, an unpredictable gangster. After the break, find out how Costello has gone public with his efforts to find his dog. The appropriately titled @PsychoCostello Twitter handle is home to Charlie Costello, who describes himself as “Importer/Exporter, Boss, Dog Lover.” On Twitter, Charlie talks to followers and tries to get the word out that his Shih Tzu is lost. Actually, he know that someone stole the dog from his dog walker Sharice (played in the film by Gabourey Sidibe), so his tweets are a mix of pleas for help and arbitrary threats.It appears Charlie has also taken to the streets, as there have been sightings of his flyer, as you can see below. The phone number, (323) 989 2669, goes automatically to voicemail with a message from Charlie to leave any information you may have about Bonnie, his dog. Charlie’s message also warns that your voice message may end up on his Twitter feed.Seven Psychopaths is written and directed by Martin McDonagh, and also stars Colin Farrell. The film opens in theaters October 12th. Social Networks Viral Marketing Seven PsychopathsTwitterVoicemails
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
Viral Marketing Buy an Album, Get “Fringe” Spoilers? January 8, 2011January 9, 2011I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but… Read More