Seven Psychopaths: Help Charlie Find His Shih Tzu Dan Koelsch, September 23, 2012 Seven Psychopaths is a comedy action film from CBS Films with an odd, yet strangely alluring, premise. Christopher Walken and Sam Rockwell are dog thieves who unwittingly steal a dog from Charlie Costello, an unpredictable gangster. After the break, find out how Costello has gone public with his efforts to find his dog. The appropriately titled @PsychoCostello Twitter handle is home to Charlie Costello, who describes himself as “Importer/Exporter, Boss, Dog Lover.” On Twitter, Charlie talks to followers and tries to get the word out that his Shih Tzu is lost. Actually, he know that someone stole the dog from his dog walker Sharice (played in the film by Gabourey Sidibe), so his tweets are a mix of pleas for help and arbitrary threats.It appears Charlie has also taken to the streets, as there have been sightings of his flyer, as you can see below. The phone number, (323) 989 2669, goes automatically to voicemail with a message from Charlie to leave any information you may have about Bonnie, his dog. Charlie’s message also warns that your voice message may end up on his Twitter feed.Seven Psychopaths is written and directed by Martin McDonagh, and also stars Colin Farrell. The film opens in theaters October 12th. Social Networks Viral Marketing Seven PsychopathsTwitterVoicemails
Hitchcock PSA Warns Against Using Cell Phones in Theaters October 15, 2012October 15, 2012Anthony Hopkins plays the legendary director Alfred Hitchcock in the biopic Hitchcock, which has a limited theatrical release on November 23rd. Hopkins takes on the character again in a theater PSA that warns that nothing is scarier than using your cell phone during a movie. Check out the PSA (ironically… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More