Take Command of the USS Colorado as a “Last Resort” Dan Koelsch, September 24, 2012September 23, 2012 This week, ABC debuts their new drama series Last Resort, about a rogue US Navy submarine. You get to be in command of the USS Colorado via the Last Resort Command Center. Get the details after the break. This interactive website uses an interface of the bridge (not sure if that’s the correct term) of the ship, and you can click various elements for such things as behind-the-scenes featurettes, clips from the show, social media links, and even an interactive version of the premiere episode. The command center also has missions that you complete to keep the boat safe, which are just simple games. Overall, it’s nothing too complicated, but I like the effort put into the website. However, I’m a bit perplexed that the entries to the Twitter ticker up top are not screened, as you can tell from my screen grab below.Last Resort debuts on September 27th, but you can watch the first episode now on ABC.com. I really liked the premiere, so I’m hoping the series is more of the same. Let us know what you think of the series so far in comments below. Viral Marketing ABCLast Resort
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More
“Oz The Great & Powerful” Interview: Michelle Williams & Rachel Weisz Talk Wire Work; Sam Raimi Perfects 3D March 4, 2013March 4, 2013A few weeks ago we were invited to attend the press conference for the new Disney film Oz The Great and Powerful, directed by Sam Raimi. The film stars James Franco as the titular character seeking to become better than a good man and becoming a great one. Opportunity comes… Read More
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App February 3, 2013February 2, 2013Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which… Read More
I’m really excited about Last Resort. I haven’t had the chance to watch the pilot yet but I think I might have to this evening. I watched the trailer and I think I’m hooked. I’ve already got my Hopper set to record the show and with 2,000 hours of recording time I know I don’t have to rush to catch up with the show. The cast is what struck me as one of the main reasons to watch and a lot of my DISH co-workers seem to feel the same. The cast seems well-rounded and they all bring a little something to the story. The one thing I also liked is that this is truly different from anything else on TV right now and I’ve been starved for something new.