Take Command of the USS Colorado as a “Last Resort” Dan Koelsch, September 24, 2012September 23, 2012 This week, ABC debuts their new drama series Last Resort, about a rogue US Navy submarine. You get to be in command of the USS Colorado via the Last Resort Command Center. Get the details after the break. This interactive website uses an interface of the bridge (not sure if that’s the correct term) of the ship, and you can click various elements for such things as behind-the-scenes featurettes, clips from the show, social media links, and even an interactive version of the premiere episode. The command center also has missions that you complete to keep the boat safe, which are just simple games. Overall, it’s nothing too complicated, but I like the effort put into the website. However, I’m a bit perplexed that the entries to the Twitter ticker up top are not screened, as you can tell from my screen grab below.Last Resort debuts on September 27th, but you can watch the first episode now on ABC.com. I really liked the premiere, so I’m hoping the series is more of the same. Let us know what you think of the series so far in comments below. Viral Marketing ABCLast Resort
Alice: Photos and Video of the Takeover December 4, 2009This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures… Read More
Vote “A. Zombie” For President August 21, 2012August 21, 2012Thanks to AMC Networks’ ongoing battle with DISH Network, we’ve gotten a pretty fun viral campaign. First we had both a viral video for The Walking Dead that had zombies scaring New Yorkers, then a contest where you could win $4,000 and other prizes. Their next endeavor is a campaign… Read More
Viral Sites For ‘INSIDIOUS’ Have Finally Creeped In March 9, 2011March 9, 2011Just the other day we had shown you the “coming soon” site holders for the INSIDIOUS viral, and today, they are up and running. And if they are giving us any clues as to how disturbing the film could be, then we may have ourselves a true horror film. Keep… Read More
I’m really excited about Last Resort. I haven’t had the chance to watch the pilot yet but I think I might have to this evening. I watched the trailer and I think I’m hooked. I’ve already got my Hopper set to record the show and with 2,000 hours of recording time I know I don’t have to rush to catch up with the show. The cast is what struck me as one of the main reasons to watch and a lot of my DISH co-workers seem to feel the same. The cast seems well-rounded and they all bring a little something to the story. The one thing I also liked is that this is truly different from anything else on TV right now and I’ve been starved for something new.