Take Command of the USS Colorado as a “Last Resort” Dan Koelsch, September 24, 2012September 23, 2012 This week, ABC debuts their new drama series Last Resort, about a rogue US Navy submarine. You get to be in command of the USS Colorado via the Last Resort Command Center. Get the details after the break. This interactive website uses an interface of the bridge (not sure if that’s the correct term) of the ship, and you can click various elements for such things as behind-the-scenes featurettes, clips from the show, social media links, and even an interactive version of the premiere episode. The command center also has missions that you complete to keep the boat safe, which are just simple games. Overall, it’s nothing too complicated, but I like the effort put into the website. However, I’m a bit perplexed that the entries to the Twitter ticker up top are not screened, as you can tell from my screen grab below.Last Resort debuts on September 27th, but you can watch the first episode now on ABC.com. I really liked the premiere, so I’m hoping the series is more of the same. Let us know what you think of the series so far in comments below. Viral Marketing ABCLast Resort
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
Salt: Day X Exists Mission 6, “Tracer”, Now Live June 23, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt put your tech skills are put to the test, and this week you have to track the… Read More
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More
I’m really excited about Last Resort. I haven’t had the chance to watch the pilot yet but I think I might have to this evening. I watched the trailer and I think I’m hooked. I’ve already got my Hopper set to record the show and with 2,000 hours of recording time I know I don’t have to rush to catch up with the show. The cast is what struck me as one of the main reasons to watch and a lot of my DISH co-workers seem to feel the same. The cast seems well-rounded and they all bring a little something to the story. The one thing I also liked is that this is truly different from anything else on TV right now and I’ve been starved for something new.