Explore “Monsters University” With New Viral Website Dan Koelsch, October 8, 2012October 8, 2012 Pixar’s Monsters University took a big step into the digital world today by debuting a website for the school. The website is extremely fleshed-out, and even includes a store to by school gear. Details after the break. Monsters University is a prequel to Pixar’s 2001 animated hit Monsters, Inc., in which the world of monsters was turned upside down when a child accidentally came through one of their closet door portals. The prequel takes us ten years earlier, when Sulley (John Goodman) and Mike (Billy Crystal) first met in college, and the website is a great way to explore more of that universe.The MU website is impressive in its scope and tone. Pixar went to great lengths to make Monsters University look like a real school with the website. There is a page to Apply to the University, but applications are not being accepted yet. There’s also a login for students using their ID Card, so hopefully these components will become part of the experience as we get closer to the film’s theatrical release. There’s so much to explore (and knowing Pixar, plenty of Easter Eggs), that it’s better if you just check it out for yourself. However, I do suggest you check out The MU Store, where you can buy actual school clothes and gifts. Also, the campus map might come in handy.Let us know what you think of the website in the comments below, and clue us in to any Easter Eggs you find! Monsters University opens in theaters on June 21, 2013.Source: First Showing Viral Marketing Monsters UniversityPixar
Rent “The Big Lebowski” through Facebook August 22, 2011August 22, 2011If you asked me who I’d like to see team up with the Coen Brothers, I wouldn’t nominate Mark Zuckerberg, but that seems to be the case now that The Big Lebowski is available to rent through Facebook. Read More
Elaborate Bansky Oscar Campaign or Mr. Brainwash Street Art? February 1, 2011February 27, 2011Exit Through the Gift Shop was not only a hit at last year’s Sundance, it has already achieved a cult status within the film community. Not only that, but the film that documented street artists like Bansky and Mr. Brainwash has earned itself an Oscar nomination for Best Documentary. In… Read More
Check This Out: The Lost Supper January 5, 2010November 1, 2010Whether you are a marketing firm or just someone who likes to dabble online, almost everyone likes the idea of creating something that goes viral. It’s hard to predict when something will become popular online, but there a few sure-fire ways to get noticed. One of the more interesting ways… Read More
Great review. Have you figured out how to get the MU ID number yet, in order to ‘log in’? http://monstersuniversity.com/edu/mu_net.html