Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths Dan Koelsch, October 18, 2012October 18, 2012 Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can be a hero. Disney decided to let bus patrons get in on the 8-Bit action with secret photo booths at bus stops in San Francisco, CA. Details and photos and the break. There are five total of these secret 8-bit photo booths in the San Francisco, and Peter Hartlaub of SFGate.com tried one out. Read his full experience at the link provided, and check out all of his photos below. As he mentions, the photos that the bus stop/booth take are more like 64-bit, but it’s the thought that counts. Wreck-It Ralph opens in theaters on November 2nd. Viral Marketing bus stopDisneyWreck-It Ralph
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
Web Series Trailers: “H+” and “Dinosaurs vs. Aliens” July 8, 2012We don’t usually see many trailers for web series, but two high profile ones were released late this week, so we thought we’d show them to you. After the break, check out the trailers for the Bryan Singer-produced H+ The Digital Series and director Barry Sonnenfeld’s motion comic Dinosaurs vs…. Read More