Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths Dan Koelsch, October 18, 2012October 18, 2012 Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can be a hero. Disney decided to let bus patrons get in on the 8-Bit action with secret photo booths at bus stops in San Francisco, CA. Details and photos and the break. There are five total of these secret 8-bit photo booths in the San Francisco, and Peter Hartlaub of SFGate.com tried one out. Read his full experience at the link provided, and check out all of his photos below. As he mentions, the photos that the bus stop/booth take are more like 64-bit, but it’s the thought that counts. Wreck-It Ralph opens in theaters on November 2nd. Viral Marketing bus stopDisneyWreck-It Ralph
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
Kick Ass Wants You to Join “Justice Forever” June 25, 2013June 25, 2013Do you have what it takes to be a superhero? Well, Kick-Ass is asking you to join Justice Forever, the superhero team formed in Kick Ass 2, out in theaters this August. Find out how after the break. Read More
Trailers Weekly: ‘Fifty Shades Of Grey,’ ‘The Cobbler,’ ‘Hungry Hearts,’ And More November 15, 2014November 15, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from One Song, 50 Shades Of… Read More