Surfing Down New York City Streets for “Chasing Mavericks” Dan Koelsch, October 24, 2012October 24, 2012 The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down New York City on motorized surfboards and uploaded the video to YouTube. Check it out after the break.Source: Mashable (via Kyle F.) Viral Marketing Viral Videos Chasing MavericksViral video
WonderCon Wrap Up: Interesting Booths and Gallery March 21, 2012December 28, 2012This was our second year covering WonderCon, the comic book and geek convention that is sort of the little brother to Comic-Con. You can read all of our previous coverage on this year’s event here and see my random gallery from the convention here. After the break I give my… Read More
Kids Reenact Five Best Picture Nominees January 26, 2011AOL has a video series called “Kids Act Out” in which they have children reenact an extremely short version of films, always in less than 60 seconds. In honor of the upcoming Academy Awards, they have five new videos to reenact five of the newly announced nominees. Watch Black Swan,… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More