Surfing Down New York City Streets for “Chasing Mavericks” Dan Koelsch, October 24, 2012October 24, 2012 The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down New York City on motorized surfboards and uploaded the video to YouTube. Check it out after the break.Source: Mashable (via Kyle F.) Viral Marketing Viral Videos Chasing MavericksViral video
Nike Finally Takes Us “Back to the Future” September 7, 2011Remember those cool, self-lacing shoes Marty McFly wore in Robert Zemeckis’ 1989 follow up to Back to the Future? At the time, they were purely product placement and special effects, but fanboys and girls everywhere have been wanting to own a pair for 22 years. Nike never had plans to… Read More
Cookie Monster Campaigns to Host Saturday Night Live November 24, 2010After a social network campaign successfully got Betty White a hosting gig on NBC’s Saturday Night Live, it’s no surprise that a trend has caught on to get obscure actors to host SNL. But, what about characters? Sesame Street continues their trend of cultural-savvy videos with an audition tape of… Read More
Another “The Social Network” Parody: Twitter Movie Trailer August 13, 2010August 13, 2010We’ve already seen YouTube version, so it was only a matter of time before we saw a Twitter parody of David Fincher’s The Social Network. The video is made by Indy Mogul in collaboration with Barely Political’s Mark Douglas. I actually find this to be pretty funny, but like the… Read More