Giant Gollum Installed at New Zealand Airport Dan Koelsch, October 27, 2012October 27, 2012 It’s no secret that New Zealand’s recent economy has basically revolved around the Lord of the Rings films being filmed there. In fact, when there was talk that The Hobbit (which at the time was only two films) might not film in New Zealand, some estimated it would cost the country $1.5 billion. Fortunately, all of what is now three films were shot on the island nation. So, it makes sense that Peter Jackson’s Weta installed a gigantic Gollum statue in the Wellington Airport this week to promote the films. Check out a few of the photos below, as well as a behind-the-scenes video. See more photos at TheOneRing.netSource: First Showing Viral Marketing The HobbitThe Hobbit: An Unexpected JourneyThe Lord of the Rings
Cars Gone Viral February 13, 2010February 13, 2010What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how… Read More
Viral Video for Toy Story 3 Discovered April 26, 2010April 26, 2010It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which… Read More
Viral Video: Avatar 2 Trailer (Parody) March 25, 2010One of the criticisms James Cameron’s Avatar has been bombarded with is that its script and overall story are unoriginal. However, the mock trailer for Avatar 2 by ABC 1 in Australia assures us that the sequel will be the most original story ever. Watch it after the break, courtesy… Read More