Giant Gollum Installed at New Zealand Airport Dan Koelsch, October 27, 2012October 27, 2012 It’s no secret that New Zealand’s recent economy has basically revolved around the Lord of the Rings films being filmed there. In fact, when there was talk that The Hobbit (which at the time was only two films) might not film in New Zealand, some estimated it would cost the country $1.5 billion. Fortunately, all of what is now three films were shot on the island nation. So, it makes sense that Peter Jackson’s Weta installed a gigantic Gollum statue in the Wellington Airport this week to promote the films. Check out a few of the photos below, as well as a behind-the-scenes video. See more photos at TheOneRing.netSource: First Showing Viral Marketing The HobbitThe Hobbit: An Unexpected JourneyThe Lord of the Rings
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
See Inside Peoples’ Nightmares With “Twixt” Website July 22, 2013Francis Ford Coppola’s experimental film Twixt is out on Blu-ray and DVD tomorrow, and now you can get rare access inside real peoples’ nightmares and explore a chilling gallery of posts to Twitter, Tumblr and Instagram tagged with “#nightmare”. Visit www.twixtnightmares.com to experience the horrifying, and downright “twixted”, nightmare. Read More
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More