Trailers Weekly: “The Canyons”, “Hitchcock”, “Django Unchained”, “Zero Dark Thirty”, and “Gangster Squad” Michael Lee, October 13, 2012October 14, 2012 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week provided us with so many trailers, so…
Create Your Own “Sinister” News Article Dan Koelsch, October 12, 2012 Briefly: If you’re seeing the horror film Sinister this weekend, you leave the theater a bit on edge. If that’s the case, then you should share your goosebumps with others. The film’s website has a news article form that you can send to a friend to freak them out in…
The Buzz: Drive, Jurassic Park 4, The Amazing Spider-Man 2, and More! Dan Koelsch, October 12, 2012 The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz.
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” Michael Lee, October 12, 2012 Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also…
Viral Trends: Advertising Age’s “Next Five Years” of Marketing Alex Gerage, October 11, 2012 There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…