Featured App: George R. R. Martin’s A World of Ice and Fire Caleb Hamilton, December 5, 2012December 5, 2012 There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online resources that you can consult, but they may end up spoiling a character’s storyline. Well Random House Books has created an app that can help you find out more about a character without spoiling their death in the next chapter. Find out more after the jump!Random House has made a smartphone app called George R. R. Martin’s A World of Ice and Fire, which is a guide to all things A Song of Ice and Fire. It’s quite large, containing information on 540+ characters, 380+ places, the major houses and interactive maps! So make sure you make space on your iPhone!The app comes with several great features for any fan, including anti-spoiler functionality that you can customize based on where you are in the book cycle. There is also new text written by Elio M. Garcia, Jr. and Linda Antonsson of Westeros.org, the primary fan site for the A Song of Fire and Ice books.Keep in mind that even though the app is free, the information is not. You can buy “InfoPacks”, one for each book. However, when you download the app, you get 8 POV characters from A Game of Thrones as well as interactive maps of the North and South. George R. R. Martin’s A World of Ice and Fire is available on the Apple App Store for iOS devices! Apps Viral Marketing A Game of ThronesAppHBOViral marketing
Comic-Con 2012: “Prometheus” Viral Recruitment Program Begins July 13, 2012July 17, 2012As we reported earlier, there will be some viral activity for Prometheus. The recruitment program will attempt to bring the best and brightest to Weyland Corp, and now it seems that the viral activity has begun – that or they are auditioning for the porn parody version of Prometheus. There… Read More
“A New Path Awaits” Test Subjects August 5, 2011Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a… Read More
“21 Jump Street” Interactive Trailer is Just Too Funny March 12, 2012March 12, 2012Honestly I never suspected that 21 Jump Street would be hammering at my funny bone. Obviously Cloudy with a Chance of Meatballs‘s Philip Lord and Chris Miller didn’t get the memo that adaptations based on 80s TV series were suppose to be bad. But with such a powerful tracking rate,… Read More