Featured App: George R. R. Martin’s A World of Ice and Fire Caleb Hamilton, December 5, 2012December 5, 2012 There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online resources that you can consult, but they may end up spoiling a character’s storyline. Well Random House Books has created an app that can help you find out more about a character without spoiling their death in the next chapter. Find out more after the jump!Random House has made a smartphone app called George R. R. Martin’s A World of Ice and Fire, which is a guide to all things A Song of Ice and Fire. It’s quite large, containing information on 540+ characters, 380+ places, the major houses and interactive maps! So make sure you make space on your iPhone!The app comes with several great features for any fan, including anti-spoiler functionality that you can customize based on where you are in the book cycle. There is also new text written by Elio M. Garcia, Jr. and Linda Antonsson of Westeros.org, the primary fan site for the A Song of Fire and Ice books.Keep in mind that even though the app is free, the information is not. You can buy “InfoPacks”, one for each book. However, when you download the app, you get 8 POV characters from A Game of Thrones as well as interactive maps of the North and South. George R. R. Martin’s A World of Ice and Fire is available on the Apple App Store for iOS devices! Apps Viral Marketing A Game of ThronesAppHBOViral marketing
Viral Video Round-Up: Pocahontas Parody, Harry Potter Pole Dance, GLEE’s Super Bowl Ad, Silence is Golden, and Nooo! February 9, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internets. Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More