New “Monsters University” YouTube Channel Debuts Campus Promo Dan Koelsch, January 2, 2013 Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the break.As someone who works on a college campus, I’m loving the detail and accuracy of this campaign. I definitely recommend checking out MonstersUniversity.com/edu for yourself.Monsters University, directed by Dan Scanlon, is the prequel to the 2001 hit Monsters, Inc. . Mike Wazowski (voice of Billy Crystal) and James P. Sullivan (voice of John Goodman) are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Monsters University opens in 3D on June 21st.Source: First Showing ARGs & Campaigns Viral Marketing Viral Videos Monsters University
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Guns Depots, Meds, Food, and More Are All Available on the Map of the Dead App April 13, 2012December 27, 2012It’s always good to plan ahead. It will pay tenfold when the zombie apocalypse happens. Even with the fortified shelter, how do you find the necessary supplies to sustain yourself and others? That’s where the Map of the Dead, the latest Zombie Apocalypse Survival App, comes into play. Using the… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More