New “Monsters University” YouTube Channel Debuts Campus Promo Dan Koelsch, January 2, 2013 Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the break.As someone who works on a college campus, I’m loving the detail and accuracy of this campaign. I definitely recommend checking out MonstersUniversity.com/edu for yourself.Monsters University, directed by Dan Scanlon, is the prequel to the 2001 hit Monsters, Inc. . Mike Wazowski (voice of Billy Crystal) and James P. Sullivan (voice of John Goodman) are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Monsters University opens in 3D on June 21st.Source: First Showing ARGs & Campaigns Viral Marketing Viral Videos Monsters University
“Green Lantern” Viral Responds to Readers May 11, 2011May 11, 2011As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More
Counter Found on Super 8 Viral Website August 9, 2010The Super 8 viral campaign sure likes its second counters. The Scariest Thing I Ever Saw website has another counter, this time on its dedicated page. What is this counting from, and what does it mean? Here’s everything we know so far. Read More