New “Monsters University” YouTube Channel Debuts Campus Promo Dan Koelsch, January 2, 2013 Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the break.As someone who works on a college campus, I’m loving the detail and accuracy of this campaign. I definitely recommend checking out MonstersUniversity.com/edu for yourself.Monsters University, directed by Dan Scanlon, is the prequel to the 2001 hit Monsters, Inc. . Mike Wazowski (voice of Billy Crystal) and James P. Sullivan (voice of John Goodman) are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Monsters University opens in 3D on June 21st.Source: First Showing ARGs & Campaigns Viral Marketing Viral Videos Monsters University
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More
Van Damme’s “The Expendables 2” Villain Has A Tumblr July 3, 2012Badass Digest got the exclusive on a viral Tumblr site for The Expendables 2 called TRACK EM FIND EM KILL EM. It’s a dossier by the film’s appropriately-named bad guy Jean Vilain, played by Jean-Claude Van Damme. Get the details after the jump. Read More