New “Monsters University” YouTube Channel Debuts Campus Promo Dan Koelsch, January 2, 2013 Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the break.As someone who works on a college campus, I’m loving the detail and accuracy of this campaign. I definitely recommend checking out MonstersUniversity.com/edu for yourself.Monsters University, directed by Dan Scanlon, is the prequel to the 2001 hit Monsters, Inc. . Mike Wazowski (voice of Billy Crystal) and James P. Sullivan (voice of John Goodman) are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Monsters University opens in 3D on June 21st.Source: First Showing ARGs & Campaigns Viral Marketing Viral Videos Monsters University
“The Purge: Anarchy” Featurette: Frank Grillo Talks Surviving A 12 Hour Crime Spree July 1, 2014July 1, 2014We should all be excited about The Purge: Anarchy for a variety of reasons. One its a sequel to the low budget horror film that grossed $89 million on a $3 million budget. The other, is the fact that there is a nationwide Purge Breakout Fan Experience being carried out…. Read More
Viral Marketing “Bad Grandpa” Film Releases Comedic National Grandparent’s Day PSA’s September 9, 2013With Paramount’s upcoming release of Jackass Presents: Bad Grandpa in October, they’re finding a unique way to market the film. National Grandparent’s Day was this past Sunday, September 8th, and three Public Service Announcements were released by Paramount to celebrate the holiday. These are definitely not your conventional PSA’s by any stretch… Read More
Warner Bros. Announces “The Dark Knight Rises” Facebook Game and Partners with Chrysler for TV Commercial Contest June 17, 2012June 17, 2012We’re about a month away from the highly anticipated release of The Dark Knight Rises, the final chapter of Christopher Nolan’s Batman legend. So far, we haven’t had much of a viral campaign set in the world of the film. But being so close to the release date, Warner Bros…. Read More