New “Monsters University” YouTube Channel Debuts Campus Promo Dan Koelsch, January 2, 2013 Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the break.As someone who works on a college campus, I’m loving the detail and accuracy of this campaign. I definitely recommend checking out MonstersUniversity.com/edu for yourself.Monsters University, directed by Dan Scanlon, is the prequel to the 2001 hit Monsters, Inc. . Mike Wazowski (voice of Billy Crystal) and James P. Sullivan (voice of John Goodman) are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends. Monsters University opens in 3D on June 21st.Source: First Showing ARGs & Campaigns Viral Marketing Viral Videos Monsters University
Tron Legacy Site Reveals Cities, But Why? February 19, 2010August 17, 2010Update: The list of cities has been updated to include the missing city and to replace one. As we reported yesterday, the Zero Hour website for Tron Legacy not only has a coded countdown, but also a block of text slowly being revealed. Now we know that the text is… Read More
Conspiracy Email Leads to “Branded” Clip June 24, 2012June 23, 2012When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,… Read More
Viral Video: T.J. Miller Auditions for Yogi Bear April 3, 2010Although we’ve known about the Yogi Bear live action movie since 2008, this week we got our first images of what the CGI lead bears might look like. But what if the Warner Bros. film used real bears? Cloverfield’s T.J. Miller has a comical audition tape, originally posted last October,… Read More