Hawaii Five-0 Viewers To Choose Episode Ending On Twitter As It Airs Alex Gerage, January 4, 2013January 4, 2013 In a television first, a network prime time show will have the ending of an upcoming episode decided by the viewing audience while it airs. An event that’s possible solely because of the communication opportunities technologies like Twitter and social media provide, CBS’ Monday night drama Hawaii Five-0 will have fans vote for one of three possible endings using hashtags and online polling for an episode scheduled to air January 14. Hit the jump to learn more.CBS is making a major push to spread the word that for the first time ever, fans will be able to choose the ending of a live television show. The network is hoping viewers will head to Twitter while Hawaii Five-0 airs and tweet one of three hashtags to choose that show’s killer, and consequently, how the episode ends. A summary of how the night will play out is below, and you can head over to Hawaii Five-0’s website for full details and a preview of the episode:“The mystery begins on H#50 when the team must investigate the death of an O’ahu State professor. His Boss, his Teaching Assistant and a Student who he busted for cheating are all viable suspects.To vote, after each of the suspect’s motives is revealed, viewers will be directed to CBS.com or Twitter to select either #theBoss, #theTA or #theStudent as the culprit, any of whom could have committed the crime. The votes will be tallied immediately and the most popular ending will become part of the broadcast. Separate voting will occur for East/Central and Pacific Time zone broadcasts. The three different endings will all be available at CBS.com after the broadcasts.”Hawaii Five-0’s producers reference the “whodunit” nature of the show as providing the perfect format to employ this event. I’m also reminded of the old “choose your own adventure” books I read as a kid that offered a similar type of audience empowerment over the direction of the story. While I think there’s something to be said about the quality of a story that can seemingly have three different endings and still work, as a breezy network television procedural, Hawaii Five-0 seems like a good fit for this, and committed fans should be excited.Hawaii Five-0 airs Mondays at 10:00 PM ET on CBS. Social Networks Viral Marketing CBSHawaii Five-0Twitter
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details June 22, 2012June 22, 2012As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump. Read More
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More
New Lady Gaga Music Video Influenced by Quentin Tarantino and Others March 13, 2010Singer Lady Gaga is known for having a unique style when it comes to everything from fashion to music videos. Her latest video for the song “Telephone”, which features Beyonce, is no exception. It’s more like a confusing, psychedelic short film than a music video, and it takes cues from… Read More