Hawaii Five-0 Viewers To Choose Episode Ending On Twitter As It Airs Alex Gerage, January 4, 2013January 4, 2013 In a television first, a network prime time show will have the ending of an upcoming episode decided by the viewing audience while it airs. An event that’s possible solely because of the communication opportunities technologies like Twitter and social media provide, CBS’ Monday night drama Hawaii Five-0 will have fans vote for one of three possible endings using hashtags and online polling for an episode scheduled to air January 14. Hit the jump to learn more.CBS is making a major push to spread the word that for the first time ever, fans will be able to choose the ending of a live television show. The network is hoping viewers will head to Twitter while Hawaii Five-0 airs and tweet one of three hashtags to choose that show’s killer, and consequently, how the episode ends. A summary of how the night will play out is below, and you can head over to Hawaii Five-0’s website for full details and a preview of the episode:“The mystery begins on H#50 when the team must investigate the death of an O’ahu State professor. His Boss, his Teaching Assistant and a Student who he busted for cheating are all viable suspects.To vote, after each of the suspect’s motives is revealed, viewers will be directed to CBS.com or Twitter to select either #theBoss, #theTA or #theStudent as the culprit, any of whom could have committed the crime. The votes will be tallied immediately and the most popular ending will become part of the broadcast. Separate voting will occur for East/Central and Pacific Time zone broadcasts. The three different endings will all be available at CBS.com after the broadcasts.”Hawaii Five-0’s producers reference the “whodunit” nature of the show as providing the perfect format to employ this event. I’m also reminded of the old “choose your own adventure” books I read as a kid that offered a similar type of audience empowerment over the direction of the story. While I think there’s something to be said about the quality of a story that can seemingly have three different endings and still work, as a breezy network television procedural, Hawaii Five-0 seems like a good fit for this, and committed fans should be excited.Hawaii Five-0 airs Mondays at 10:00 PM ET on CBS. Social Networks Viral Marketing CBSHawaii Five-0Twitter
This Spoilerish Interactive Trailer For “Sherlock Series 3” Helps Deduce Answers To Some Burning Questions December 10, 2013December 10, 2013It has been 2 long years since the second series (or season as we like to call our annual television shows on this side of the pond) of the BBC hit Sherlock left us with a infuriatingly and nearly impossible query, is Sherlock alive and if so…how? Now, if that… Read More
Follow “New Girl” Jess On Twitter September 27, 2011Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at… Read More
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More