Fox Wants You Join “The Following” Michael Lee, February 15, 2013 The Following, FOX drama starring Kevin Bacon and James Purefoy, is about a former FBI agent who gets tangled in a serial killer’s web of cult followers, which he amassed by using the world wide web. Obviously with a premise like that, viral websites would be created for audiences and fans to be a part of the fun. And that is what The Following’s tumblr site just does, it allows them to be a part of Dr. Joe Carroll’s network of killers who are obsessed with the “insanity of art” and making their murders into beautiful statements. Hit the jump to find out more. The site is a very strange look into the mind of Carroll and his followers. It describes itself as “a collection of information about Joe Carroll and a dangerous group of people he calls FrIENDS. ”You’ll notice a small menu above with names or characters. These are all allusions to Edgar Allen Poe’s works. Each name has specific elements and allusions to the author. Clicking on Prince Prospero – a character from The Masque of the Red Death -, you will see “Nevermore”, an image relating to A Tall Tale Heart.Some of these links are going be specifically tailored to those aspects of the character or aspects of the work. The Lady Ligeia link makes a reference to the large dark eyes, while Annabel Lee has references to The Raven, Nevermore, and sometimes the poem itself. Links include referential images, craigslist postings, Facebook messages, victims, profile pictures, videos, and much much more.It’s actually a pretty fun site. You get to see some of the characters in a whole new light, which could change your opinion on them. Be sure to check out all the links on the menu. Happy Following! Viral Marketing FoxThe Following
“Zookeeper” Tries To Become a Meme July 6, 2011Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break. Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More