Fox Wants You Join “The Following” Michael Lee, February 15, 2013 The Following, FOX drama starring Kevin Bacon and James Purefoy, is about a former FBI agent who gets tangled in a serial killer’s web of cult followers, which he amassed by using the world wide web. Obviously with a premise like that, viral websites would be created for audiences and fans to be a part of the fun. And that is what The Following’s tumblr site just does, it allows them to be a part of Dr. Joe Carroll’s network of killers who are obsessed with the “insanity of art” and making their murders into beautiful statements. Hit the jump to find out more. The site is a very strange look into the mind of Carroll and his followers. It describes itself as “a collection of information about Joe Carroll and a dangerous group of people he calls FrIENDS. ”You’ll notice a small menu above with names or characters. These are all allusions to Edgar Allen Poe’s works. Each name has specific elements and allusions to the author. Clicking on Prince Prospero – a character from The Masque of the Red Death -, you will see “Nevermore”, an image relating to A Tall Tale Heart.Some of these links are going be specifically tailored to those aspects of the character or aspects of the work. The Lady Ligeia link makes a reference to the large dark eyes, while Annabel Lee has references to The Raven, Nevermore, and sometimes the poem itself. Links include referential images, craigslist postings, Facebook messages, victims, profile pictures, videos, and much much more.It’s actually a pretty fun site. You get to see some of the characters in a whole new light, which could change your opinion on them. Be sure to check out all the links on the menu. Happy Following! Viral Marketing FoxThe Following
Men in Black III Viral Ends With Bugeyes Joining the MIB May 15, 2012Well I guess I could have teased the ending a bit more, but considering how anticlimatic it is anyway, I figured it didn’t matter. The Men in Black III viral campaign seems to have come to an end, and Bugeyes gets what he’s always dreamed of. Get the details after… Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
Social Networks Bad Robot Replies To Zach Snyder Tweet With Their Own DC Comics/Star Wars Mashup August 9, 2014September 14, 2014Batman vs Superman director Zack Snyder has been tweeting some weird mashup pictures lately through his Twitter account. One had Superman‘s Henry Cavill photoshopped as a Jedi and another one recently had Batman walking next to R2-D2. The Batman one he tweeted to Bad Robot, so Bad Robot in response… Read More