Happy Easter From “Parental Guidance” Dan Koelsch, March 31, 2013March 28, 2013 Happy Easter! To celebrate Parental Guidance now on Blu-ray and DVD, their marketing team has created some funny family ecards for grandparents and children alike. Check them out after the break. [portfolio_slideshow id=40179]Billy Crystal, Bette Midler and Marisa Tomei prove that laughter is relative in this hilarious comedy that’s fun for the whole family! Old-school grandparents Artie (Crystal) and Diane (Midler) get more than they bargained for when they get stuck babysitting their type-A daughter’s (Tomei) overprotected kids. But things go from hectic to hysterical when Artie realizes the kids are running the house with their newfangled technology. By playing by his own rules, which include sugary snacks, old fashioned games and tough love, Artie manages to outsmart the kids and achieve the impossible- bring the family closer together! Viral Marketing ecardParental Guidance
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More