New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] Alex Gerage, April 9, 2013April 9, 2013 Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju cleanup sites or posters of the different Jaegers, this new poster is of the more subtle variety. Hit the jump for more.I think it was assumed that giant robots required a certain amount of maintenance, and this new Pacific Rim viral poster, which you can see below, assures fans that that is the case. It is certainly not flashy, and I don’t expect it to elicit a strong reaction one way or another from those who see it, but I love its simplicity. It reminds me a lot of the bus station posters many saw during the District 9 viral campaign. It’s a minor detail that grounds in reality what is an outlandish and unbelievable premise.I really want Pacific Rim to be great, and I think it will resonate with audiences looking for summer escapism that doesn’t involve capes or claws or metal suits. If nothing else, Pacific Rim’s success may get more of Guillermo Del Toro’s many projects in production sooner, including his Justice League Dark film (and I’m still hopeful about Hellboy 3). We’ll see what happens when the film hits theaters July 11.UpdateIt looks like we might be getting daily versions of these signs like the pictures from a few weeks ago. Below is the latest sign that was put up just after we posted this article.KAIJU WARNING: Seismic activity around The Breach. Prepare for battle. Social Networks Viral Marketing District 9FacebookGuillermo Del ToroHellboyJaegersJustice League DarkPacific Rim
Viral Websites Offer Screenings For “The Girl With The Dragon Tattoo” December 10, 2011Briefly: With the film just 11 days from being released in theaters, the viral campaign for The Girl With The Dragon Tattoo looks to be drawing to a close with special screenings on Monday. The Mouth Taped Shut Twitter account has been giving the locations where free tickets are available,… Read More
Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys June 18, 2010August 5, 2010I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that… Read More
“Pacific Rim” Viral Campaign Launches New Emergency Alert Warning System November 28, 2012November 28, 2012It’s been a while since we’ve covered anything on Guillermo Del Toro’s upcoming intense sci-fi actioner Pacific Rim. When we last posted on the film, we learned that along with the recruiting posters that were handed out during Comic-Con, there was also a comic-book tie in that would focus on… Read More