New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] Alex Gerage, April 9, 2013April 9, 2013 Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju cleanup sites or posters of the different Jaegers, this new poster is of the more subtle variety. Hit the jump for more.I think it was assumed that giant robots required a certain amount of maintenance, and this new Pacific Rim viral poster, which you can see below, assures fans that that is the case. It is certainly not flashy, and I don’t expect it to elicit a strong reaction one way or another from those who see it, but I love its simplicity. It reminds me a lot of the bus station posters many saw during the District 9 viral campaign. It’s a minor detail that grounds in reality what is an outlandish and unbelievable premise.I really want Pacific Rim to be great, and I think it will resonate with audiences looking for summer escapism that doesn’t involve capes or claws or metal suits. If nothing else, Pacific Rim’s success may get more of Guillermo Del Toro’s many projects in production sooner, including his Justice League Dark film (and I’m still hopeful about Hellboy 3). We’ll see what happens when the film hits theaters July 11.UpdateIt looks like we might be getting daily versions of these signs like the pictures from a few weeks ago. Below is the latest sign that was put up just after we posted this article.KAIJU WARNING: Seismic activity around The Breach. Prepare for battle. Social Networks Viral Marketing District 9FacebookGuillermo Del ToroHellboyJaegersJustice League DarkPacific Rim
“This Man” Dream Viral to Become Feature Film May 6, 2010If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories,… Read More
Viral Marketing “The World’s End” Creators Release Interactive Screenplay Of “Shaun Of The Dead” August 6, 2013The new film, The World’s End, is almost upon us and because it’s the third movie in Edgar Wright’s “Cornetto Trilogy”, it’s only appropriate that they give some love to the film that started it all: Shaun of the Dead. On The World’s End site, you can now pull up… Read More
WonderCon Wrap Up: Interesting Booths and Gallery March 21, 2012December 28, 2012This was our second year covering WonderCon, the comic book and geek convention that is sort of the little brother to Comic-Con. You can read all of our previous coverage on this year’s event here and see my random gallery from the convention here. After the break I give my… Read More