New Character-Inspired Posters Released For New Season of “Arrested Development” David Weaver, April 11, 2013 Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has let loose some rather inspired pieces of art work to let us know the wait won’t be much longer. Check out these new character ‘influenced’ posters after the break.In a neat twist on the usual marketing tools we have become accustomed to, and in keeping with the wry sense of humor the legion of rabid fans know and love from the show, these new character posters don’t actually feature the characters/actors at all. Instead, what we get are some subtle and not so subtle nods to each character that represents their distinct and wildly outrageous personalities.From a credit card inside a block of ice for Lindsay Bluth (Portia De Rossi) and her incessant spending sprees, a banana and manager tag for George Michael’s (Michael Cera) frozen banana stand near Balboa island and Tobias Funke (David Cross) with both a coffee mug covered in some mysterious blue paint and a rather high cut pair of jean shorts, these are some really fun and inventive ways to get the hype machine running for an event over 8 years in the making. Have a look at the posters below and see if you can determine which character each represents. You can see the all new episodes for Arrested Development exclusively on Netflix Instant starting May 26th. Social Networks Viral Marketing Arrested DevelopmentMitchell HurtwitzNetflixStreaming
Stallone’s Explosive Expendables Interview on YouTube August 4, 2010May 12, 2011If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. Read More
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More
Exclusive: “Find Me Event” Starts to Unveil the Grand Design October 12, 2011October 18, 2011You guys remember the article we did on Find Me Event, right? It’s the alternate reality game where the viewer helps free a prisoner from the clutches of the evil Architect. Well, the day of reveal is almost upon us and we’re now starting to put the pieces of the… Read More