New Character-Inspired Posters Released For New Season of “Arrested Development” David Weaver, April 11, 2013 Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has let loose some rather inspired pieces of art work to let us know the wait won’t be much longer. Check out these new character ‘influenced’ posters after the break.In a neat twist on the usual marketing tools we have become accustomed to, and in keeping with the wry sense of humor the legion of rabid fans know and love from the show, these new character posters don’t actually feature the characters/actors at all. Instead, what we get are some subtle and not so subtle nods to each character that represents their distinct and wildly outrageous personalities.From a credit card inside a block of ice for Lindsay Bluth (Portia De Rossi) and her incessant spending sprees, a banana and manager tag for George Michael’s (Michael Cera) frozen banana stand near Balboa island and Tobias Funke (David Cross) with both a coffee mug covered in some mysterious blue paint and a rather high cut pair of jean shorts, these are some really fun and inventive ways to get the hype machine running for an event over 8 years in the making. Have a look at the posters below and see if you can determine which character each represents. You can see the all new episodes for Arrested Development exclusively on Netflix Instant starting May 26th. Social Networks Viral Marketing Arrested DevelopmentMitchell HurtwitzNetflixStreaming
Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 November 21, 2010Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
Prove You’re a Taker With Facebook March 23, 2010March 23, 2010Sherlock Holmes invited us to team up to solve mysteries and be on the good side of the law by working with friends on Facebook. Takers does the exact opposite. Find out how to be a Taker on Facebook after the jump. Read More