Video of Static Precedes “Man of Steel” Website [Updated] Dan Koelsch, April 12, 2013April 12, 2013 The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break.Once you click on the static, you go straight to the regular website, and there doesn’t seem to be any clues as to the purpose of this intro. The video file is named “incoming”, so could it mean we are getting a new trailer soon? We’ll have to wait to find out, but let us know in the comments if you find anything.Man of Steel, which is the second origin film for Superman, opens June 14th.Update: 2PMThe video being used on the homepage has changed. While it’s still white noise, you can see that it’s a bit different. You can download the new video here. The original was using the file extension /transmission/x39ck/incoming.mp4, and the new one is /transmission/clkse89/incoming.mp4. It also appears that the audio we hear is on a separate file, which explains why our video above had no sound. Unfiction (via David Perkins) found other files, including the audio files transmission/feed.mp3 and transmission/feed/ogg, which seem to just be the same audio in two different formats. The video file transmission/clkse89/incoming.webm was also found, which again looks to be just the same video in a different format.When this first popped up, I assumed it might just be something to tease a new trailer. Now we know it’s more complicated. We’ll keep an eye out for more updates as the day progresses.Click here for more of our coverage on Man of Steel. Viral Marketing Man of Steel
Comic-Con 2012: “Prometheus” Viral Recruitment Program Begins July 13, 2012July 17, 2012As we reported earlier, there will be some viral activity for Prometheus. The recruitment program will attempt to bring the best and brightest to Weyland Corp, and now it seems that the viral activity has begun – that or they are auditioning for the porn parody version of Prometheus. There… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
“The Amazing Spider-Man 2” Viral Video Teases Electro at Comic-Con July 17, 2013In anticipation of its Hall H panel on Friday afternoon, The Amazing Spider-Man 2 has been given quite the marketing push here at San Diego Comic-Con, as you can see from the banners above. There is also a new viral video featuring Jamie Foxx as villain Electro that teases the… Read More