General Zod Has A Message For Earth in “Man of Steel” Viral Video; New Website Goes Live Caleb Hamilton, April 14, 2013April 14, 2013 This weekend’s Man of Steel viral event seems to have come to an end. Yesterday, the DSRW Project decoded a transmission that contained the message “YOU ARE NOT ALONE”. The Man of Steel official site, which had been counting down to an event by slowly revealing General Zod’s shield symbol has turned into a video message from the classic Superman villain. Check it out after the jump!In this clip, General Zod is sending a message to the people of Earth as well as Superman asking that they turn him over with in 24 hours or else he’ll destroy the planet. He sounds like Zod the Bounty Hunter more than General Zod. Check out the clip below:What if Kal-El does not surrender in 24 hours? How will we “suffer the consequences”?In related news, www.iwillfindhim.com has gone live with another countdown, in Kryptonian symbols. The countdown is for 48 hours and 48 minutes (Tuesday at 9 PM), even though General Zod said 24 hours. If there are any more updates, we’ll let you know. Be sure to check out the rest of coverage here.Man of Steel opens in theaters and IMAX on June 14th. ARGs & Campaigns Viral Marketing Viral Videos Man of SteelViral marketingWarner Bros
“Green Lantern” Viral Responds to Readers May 11, 2011May 11, 2011As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a… Read More
The #Super8Secret Revealed! June 7, 2011June 7, 2011Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to… Read More
Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign June 27, 2014June 27, 2014We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with the… Read More