General Zod Has A Message For Earth in “Man of Steel” Viral Video; New Website Goes Live Caleb Hamilton, April 14, 2013April 14, 2013 This weekend’s Man of Steel viral event seems to have come to an end. Yesterday, the DSRW Project decoded a transmission that contained the message “YOU ARE NOT ALONE”. The Man of Steel official site, which had been counting down to an event by slowly revealing General Zod’s shield symbol has turned into a video message from the classic Superman villain. Check it out after the jump!In this clip, General Zod is sending a message to the people of Earth as well as Superman asking that they turn him over with in 24 hours or else he’ll destroy the planet. He sounds like Zod the Bounty Hunter more than General Zod. Check out the clip below:What if Kal-El does not surrender in 24 hours? How will we “suffer the consequences”?In related news, www.iwillfindhim.com has gone live with another countdown, in Kryptonian symbols. The countdown is for 48 hours and 48 minutes (Tuesday at 9 PM), even though General Zod said 24 hours. If there are any more updates, we’ll let you know. Be sure to check out the rest of coverage here.Man of Steel opens in theaters and IMAX on June 14th. ARGs & Campaigns Viral Marketing Viral Videos Man of SteelViral marketingWarner Bros
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More
“The Amazing Spider-Man” Dead Drops Found, Countdown Ends This Morning February 14, 2012March 21, 2012Yesterday we reported that there dead drops in various cities as part of Sony’s The Amazing Spider-Man viral campaign. Since all the items have now been collected, the viral website’s countdown is out in the open for everyone to see. Now what? Read More
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More