Microsoft and Lionsgate Team Up for “The Hunger Games Explorer” Dan Koelsch, April 15, 2013 If you’re looking for a more interactive experience when it comes to The Hunger Games film series, then you’re in luck. In preparation for Catching Fire, Lionsgate and Microsoft have partnered to bring you The Hunger Games Explorer, an customizable hub for all things Panem. Get the details after the break. PC Mag has much of the details of this new endeavor, which is designed especially for touch screen tablets to show off Internet Explorer 10 and HTML5. The site is populated with the latest news on the film, as well a plethora of links to social media and other relevant websites. Even fans get some screen time thanks to smaller squares filling in the gaps. Check out the behind-the-scenes video below for more details on the promotional project.The Hunger Games: Catching Fire opens November 22nd. The site is bit overwhelming for my taste, but let us know what you think of it in the comments below. Viral Marketing The Hunger GamesThe Hunger Games: Catching Fire
‘The Virginity Hit’ Billboards Cause Controversy September 1, 2010A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. Read More
Super 8 Viral Recap and Review June 16, 2011June 16, 2011The Super 8 viral campaign and ARG has come to an end as the movie enters its second weekend in theaters, and now it is time to look back and try to make sense of it all. For many of our readers, you may know that the viral campaign for… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More